Dyson, IFA, Berlin

British technology giant that designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and heaters, selling machines in over 70 countries.

The Brief

Dyson’s creative team designed and installed a large duel levelled stand at IFA, a world leading consumer electronics exhibition held annually in Berlin, Germany. They enlisted our services to provide a custom, multi-functional audio visual video display to enhance their stunning content and increase the consumer experience.
Dyson stand at IFA 2016 in Berlin for their Supersonic range

The Challenge

This project came with strict time frames for the build and de-rig, and were only able to work on site during specific hours. This meant that we had to ensure that our thorough and stringent pre-planning enabled us to install the 2 large scale high resolution ROE Black OnyX 3mm LED screens within the required timescales. This included the fully cladded 27.5sqm high resolution 3mm LED screen wrapping around the external perimeter of the stand and the 10sqm LED screen in the dedicated in the Consumer retail area.

Selecting the right product for this project was imperative due to the viewing distance, the indoor environment of the exhibition and of course the tight build schedule.
dyson stand at IFA 2016 with large LED screen
Dyson stand at IFA Berlin 2016

The Successful Solution

Our technical team worked tirelessly alongside Dyson’s senior team & project managers to ensure that the solution was in keeping with the high quality of the stand. By selecting the multi award winning, high resolution ROE Black OnyX 3.4mm LED screen we were able to produce an audio visual display not only enhanced the stand but increased visitor dwell times.  The 3.4mm pixel pitch of the ROE Black OnyX is perfect for up close viewing in the indoor environment and its high resolution provides impressive contrast ratio with a fantastic pure black.

Our LED technicians installed 2 high resolution LED screens in key areas throughout the stand, including the consumer area and the VIP press area, along with 8 x 46” LCD screens in the retail area. The custom content was displayed across all of the screens and showed their new Tokyo and Oxford Street stores, product advertising and demonstrations of their exciting product portfolio. Providing all of the live camera work for the press launch hosted by Dyson’s CEO meant the content was simultaneously shown over all 3 screens, illustrating the high level of service the iMAG team are proud to deliver.

Dyson exhibition stand at IFA Berlin 2016

Equipment and Crew Used


182 Panels of ROE Black OnyX 3.4mm LED

8 46” LCD Screens

3 Brompton Tessera M2 Screen Processors

1 Pandoras Box Media Server

2 Sony PMW 350 Camera

1 Media Player

3 Laptop and Playbac


2 LED Technician

2 Install Crew

1 Media Server Operator