Mobile World Congress, Barcelona

One of Europe’s leading, award winning experiential design agencies invited us for the 3rd year running to provide multiple LED solutions for their client at Mobile World Congress in Barcelona.

The Brief

Working In partnership for the 3rd year with one of the UK’s leading, award winning experiential design agencies. We were asked to provide multiple LED columns and a high resolution static LED screen for their client’s flagship 4000m2 dual levelled stand, boasting 28 meeting rooms and a keynote conferencing area. The desired effect was most importantly to enable all of the visitors to engage with the speaker’s agendas along with maximizing appeal and visit duration. The installation was at Mobile World Congress, which surpassed their record of 100,000 visitors for the first time in the events history.
Intel stand at Mobile World Congress 2016

The Plans

Delivering this project seamlessly was key to the iMAG team core values, with our absolute focus on kit quality and service. Pre-planning, testing and attention to detail were vital to the successful outcome of this project. With back-up processors and ‘worst case’ scenario planning, the iMAG team were meticulous in the testing and overall detail. This focused and thorough planning ensured the installation surpassed the clients expectations and provided a visually impressive centre piece. We also needed to ensure that our camera crew were able to capture the keynote conference delivery and provide the full camera production.
LED screen on the Intel stand at MWC
Audio Visual solution on the Intel stand at Mobile World Congress

The Delivery

One of the most challenging aspects of  delivering this project was the unique simplicity of the LED build and maintaining screen consistency and quality throughout both the columns and main LED screen.  Creating a unique and seamless experience using our award winning high resolution ROE Black OnyX 3.4mm LED we installed a simple screen and column design. The Black OnyX is perfect for up close viewing in the indoor environment and provides amazing vividness and high quality.  Having a high resolution LED screen as the main focal point, allowed the keynote speakers to display their presentations on a large scale, enabling a greater number of attendees to observe and increased visitor duration on the stand.


We have been working successfully with iMAG for the past 3 years, and have relied on their support and expert knowledge to exceed our clients expectations on audio visual delivery. They are thorough, easy to work with, always willing to take the time to discuss alternative audio visual  solution’s and deliver creative well thought out, bulletproof  solutions which never fail to impress. ‘’ – Design & Studio Manager

iMAG Camera man at the Intel stand at Mobile World Congress

Equipment and Crew Used


18 SQM ROE Black OnyX 3

3.55 SQM ROE Black OnyX 3

2 Brompton Tessera M2 Processors

1 Pandoras Box media server

4 Sony PMW 350

1 FOR.A Vision Mixer



3 LED Technicians

3 Install crew

3 Camera men

1 Pandoras Box Operator

1 Vision director

1 Project Manager