Intel Mobile World Congress



To work in complete partnership with the award winning design agency to demonstrate 'connectivity' between Intel's five key business divisions at Barcelona’s Mobile World Congress.

To simultaneously maximise appeal, dwell time and communication with visitors on the flagship 1800m2 stand, boasting 31 meeting rooms their CEOs keynote conference delivery area.
Intel stand Mobile World Congress 2016 Exhibition ROE Black Onyx LED


iMag designed a bespoke, automated tracking system to create a seamless 16:9 screen from a series of five, high resolution 3mm indoor LED moving columns.

iMAG also provided and installed five high resolution LED columns 'gateways' to each business division's dedicated stand area. Critically iMag ensured that content control and playback synchronised perfectly with the automated LED screen. This automated indoor LED screen was dual purpose, when in column formation it represented the 5 key areas Intel’s products cover.
As a single surface it was used to show Intel’s most recent advertisements, presentations for press launches and product demonstrations.

MWC 2015 was visited by over 100,000 people, including Mark Zuckerberg and the King of Spain!
intel mobile world congress barcelona ROE black onyx indoor LED screen columns
intel mobile world congress exhibition stand imag ROE black onyx LED screen panels


iMAG acted as a “one stop shop” and via a single point of contact, handling all Rigging and automation.

The Provision and installation of  our High Resolution 3mm LED indoor Screen with custom control and content creation.

The iMAG team custom fabricated an alignment system for the automated screen which worked to less than 1mm tolerances to ensure seamless joins and perfect picture quality.

The team then programmed and time-lined the custom content to ensure that the timing of the sequences and the moving screen columns dovetailed perfectly.

imag intel mobile world congress barcelona exhibition stand ROE black onyx LED screen

Equipment & Testimonials


150 ROE Black Onyx LED Panels

4 Pandoras Box Servers

1Spyder X20

1 Spyder 344

1 Litec Automation Controller

5 Litec Automation Trolleys

4 3m Litec DST 52 Stacking Truss

Exhibition Stand Designer says:

I am writing to recommend the services of IMAG Displays

We have been working successfully IMAG for the past 3 years, and have relied on their support and expert knowledge to exceed our clients expectations on audio visual delivery


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