Winter Wonderland, Hyde Park, London

A leading experiential marketing campaign, positioned at one of London’s key locations.

The Brief

Our client, a leading brand activation company asked us to provide a fully branded & cladded large outdoor LED screen at the main entrance to Winter Wonderland in Hyde Park, London. With over 1,000,000 visitors over the festive season. A key objective was to display advertising content from sponsors and engage visitors with social media platforms, creating an innovative advertising activation at this inspiring and highly regarded festive event, in its key London location.
Hyde Park Winter Wonderland Entrance

The Challenge

We were responsible for ensuring that the outdoor LED screen was positioned effectively in order to make certain that the screen was prominent in the audience’s viewpoint, so that the commercial advertisement and social media could make the largest impact possible.

The structure was cladded in branded vinyl and attention to detail was key in avoiding any challenges on site; pre-planning and testing fully were particularly important precautions.

Due to adverse weather conditions, the iMAG team had to be prepared for all eventualities.
entrance to hyde park winter wonderland
main entrance to winter wonderland

The Successful Solution

Working in partnership to understand the clients objectives allowed us to provide a well thought out and relevant activation, using high resolution outdoor 10mm LED along with content controls, playback, processing, media switching and sound equipment.

The branding of the structure created a visual centerpiece to attract and engage the excited audiences attending this fantastic festive extravaganza!

Pre-planning and communication with all parties was key to the success of this long term hire, ensuring the system was fully tested, along with the robustness of the branding.

The extensive knowledge and experience of the iMAG team allowed us to overcome the challenges that a British winter can inevitably create.

It was a pleasure for our team to supply this iconic annual event and we thoroughly enjoyed the implementation.

Big wheel and entrance at winter Wonderland

Equipment and Crew Used


40 digiLED 10mm LED Panels

1 Screen Processor

1 Content Scaler

1 Playback Pro for Media Playout

1 Freeview box for live TV

1 Switcher to switch between TV and Media

1 Supporting base structure

1 Sound System

3 48” LED TVs on stands

1 Distribution Amplifier to link TVs


2 LED Technicians

2 Riggers

1 Local