Winter Wonderland, Hyde Park, London
The structure was cladded in branded vinyl and attention to detail was key in avoiding any challenges on site; pre-planning and testing fully were particularly important precautions.
Due to adverse weather conditions, the iMAG team had to be prepared for all eventualities.
The Successful Solution
Working in partnership to understand the clients objectives allowed us to provide a well thought out and relevant activation, using high resolution outdoor 10mm LED along with content controls, playback, processing, media switching and sound equipment.
The branding of the structure created a visual centerpiece to attract and engage the excited audiences attending this fantastic festive extravaganza!
Pre-planning and communication with all parties was key to the success of this long term hire, ensuring the system was fully tested, along with the robustness of the branding.
The extensive knowledge and experience of the iMAG team allowed us to overcome the challenges that a British winter can inevitably create.
It was a pleasure for our team to supply this iconic annual event and we thoroughly enjoyed the implementation.
Equipment and Crew Used
40 digiLED 10mm LED Panels
1 Screen Processor
1 Content Scaler
1 Playback Pro for Media Playout
1 Freeview box for live TV
1 Switcher to switch between TV and Media
1 Supporting base structure
1 Sound System
3 48” LED TVs on stands
1 Distribution Amplifier to link TVs
2 LED Technicians