CK2 Fragrance Launch

UK Tour

Imagine

Our client, an industry leading creative agency, were seeking an innovative audio visual experiential LED activation to launch and promote their global clients new fragrance.
CK2 Pop Up by iMAG Displays

Create

This LED screen project was not without it’s challenges, identifying and selecting the most suitable outdoor LED screen product was key. Our team decided that our high resolution ROE MC-5 outdoor LED screen, would be the best choice, with a bespoke frame designed & built to wrap the two shipping containers. Ensuring the seamless fit of the video wall was imperative, with custom corner panels.
Each activation location was positioned in pedestrianised city-centre sites, creating a number of logistical challenges; including fitting one of our artic lorries into London’s Camden Market. With each location having different access requirements, advance planning to ensure this build was delivered on time, every time
Calvin Klein promoters in Camden for CK2 launch
CK2 fragrance UK tour with Calvin Klein ROE MC7 LED

Deliver

With an IP rating of 65 and impressive brightness the ROE MC-5 proves to be a fantastic choice for outdoor or indoor requirements, with the added element of social media engagement; the vividness of this video project was a key objective.

Designing and fabricating a custom ‘lip’ to support the weight of the screen, ensured a smooth fascia across the outside of the shipping container: creating the ‘fully’ wrapped container.

Fragrance launch tour with Calvin Klein in Manchester ROE MC7 LED Panels

Equipment & Testimonials

Equipment

120 panels ROE MC-5

3 E-Vision Processors

1 Pandoras Box

1 Black Magic Atem Vision Mixer

 

ck2 Brand Manager says:

Watching the audience engaging directly with both our new product and through social media was our concept realised.

SOCIAL MEDIA

30-31
Harwell Road
Nuffield Industrial Estate
Poole
Dorset
BH17 0GE

Tel: 01202 282202
Email: ideas@imagdisplays.co.uk