Coca Cola Tour

Experiential brand activation campaign, spread over 5 key UK locations.

The Brief

Our client, an industry leading creative agency, was seeking an innovative audio visual experiential activation to promote their global clients soft drinks product. The brief was to create a unique solution, engaging consumers through an interactive ‘pop up’ experience.
Coke Zero, Taste the feeling experiential tour

The Challenge

Due to the various UK city centre locations of each installation, strict pre-planning was key to ensuring the individual builds were seamless. Each city presented its own intricacies including varying timescales and overnight builds in all weather conditions. The tight installation times required a dedicated project team with clear communication and strategy throughout.
iMAH LED screens on the Coke Zero taste the feeling tour
#tastethefeeling UK tour with Coca Cola for Coke Zero

The Successful Solution

To cope with both the outdoor inclement British climate & limited build time, we selected our high resolution 6mm LED screen.  It delivers impressive brightness in full sunshine and provides a fantastic quick build solution for displaying live branding.

Large coca cola bottle on the taste the feeling tour

Equipment Used

Equipment and Crew

40 Panels i6 6mm

2 Screen processor

 

1 Screen scaler

2 LED technicians

1 Pandoras Box

SOCIAL MEDIA

30-31
Harwell Road
Nuffield Industrial Estate
Poole
Dorset
BH17 0GE

Tel: 01202 282202
Email: ideas@imagdisplays.co.uk