Summer of Sport, London

Working in partnership with iSax Media, providing both production, brand activation and commercial partnerships across a number of key London locations.

The Brief

To provide a series of high resolution, outdoor LED screens for a 12 week hire in key locations all over central London. To offer public outdoor viewing of the World Cup and all other major summer sporting events, with a live news feed. The screen costs were supported by advertising sales supplemented with onsite activations from major sponsors.
LED screen at Paddington central, show the Summer of sport

The Challenge

The screens had to be erected, clad and branded in 10 hours over a single night, including the weather and theft-proof cabin housing for the control technology. Along with the time constraints, were strict vehicle movement restrictions & a rigid system of site specific work permits. Together with some limitations on weight distribution for both vehicles and the screen itself.

The installation was for daily use over 12 weeks therefore reliability was critical. iMAG also needed to offer advertisers proof of play information.
Sport fan zone screen in London
fan zone screen at The Scoop in London

The Successful Solution

We designed and built off-site a modular screen housing which our well briefed and highly experienced crew assembled and clad well within the 10 hour deadline – in spite of lousy weather.

The control equipment was housed within a double lined control room and the project management team spent the first 24 hours of operation on site with the client’s Operations Technician to ensure a smooth handover.

We’re proud of the praise and referrals we’ve received off the back of this event – and iMAG continues to develop technology and face new challenges for larger structures.

LED cinema screen in Central London

Equipment Used

32 Panels of Display LED

Navigator HD (Main and Back up)

2 Calibre LED View 520 Scaler (Main and Back up)


2 Mini macs with Play Back Pro (Main and Back up)

1 LED Studio Control PC

2 Preview Monitors Sound


Harwell Road
Nuffield Industrial Estate
BH17 0GE

Tel: 01202 282202