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The Speed Chess Championship Finals

Thu, 19 Mar 2026 15:35:03 GMT

When the world’s fastest minds collide, the stage must reflect the intensity of the competition

The Speed Chess Championship Finals brought together four of the most formidable players in modern chess: GM Magnus Carlsen, GM Alireza Firouzja, five-time SCC champion Hikaru Nakamura, and rising GM Denis Lazavik. Hosted at 180 Studios in London and delivered for Chess.com , the event required a technically precise, visually striking environment capable of supporting both a live audience and a global broadcast.

Magnus Carlsen successfully defended his title in a high-intensity final. Behind the scenes and working with 180 Studios’ in-house team, iMAG delivered a complete, integrated video solution across every area of the venue, ensuring seamless performance from first move to final checkmate.

The Challenge

The ambition was to create a premium esports stage that felt immersive in-room and translated flawlessly on camera. The production required a cohesive visual language across the main arena and additional spaces such as the hero tunnel and multiple lounge environments, all underpinned by robust control and distribution infrastructure.

The solution needed to be broadcast-ready, visually bold, and technically invisible in operation.

This was a multi-zone environment operating simultaneously, not a single-stage installation. The main stage LED, scenic elements, hero tunnel visuals, presenter returns, audience displays and lounge feeds all needed to work as one unified system. Integration was critical. Curved LED architecture on the back wall had to align perfectly with flat desk LED elements and scenic ROE Strip details. All content had to be mapped precisely and driven without latency. At the same time, fibre distribution systems were required to deliver consistent feeds across multiple hospitality spaces, maintaining the same premium viewing experience throughout the venue.

Working within a high-profile esports environment also demanded absolute operational precision. The production could not afford dropouts, inconsistencies or visual compromise. Every signal path was engineered for performance and redundancy.

The Solution

iMAG delivered a full-spectrum video solution across all areas of the event, combining high-resolution LED technology with advanced processing and professional-grade distribution.

On the main stage, Topaz 1.9mm curved LED panels formed the back wall, creating depth and visual impact while maintaining ultra-sharp resolution suitable for close camera work. The curvature enhanced the immersive feel of the arena and framed the players within a premium esports environment. Integrated into the desk design, Topaz 1.9mm flat panels allowed dynamic content to become part of the physical set, strengthening the visual identity of the final.

ROE Strip scenic elements added architectural detail and energy to the stage design. In-room viewing was supported by 65-inch displays, with additional 55-inch return monitors for presenters and 43-inch screens serving the downstage audience, ensuring clear sightlines and engagement throughout the space. Content playback and system control were powered by Disguise GX3 media servers , delivering frame-accurate performance and seamless integration with the wider production workflow.

The hero tunnel was designed to heighten anticipation during player walk-ons. A ROE Black Onyx 2.8mm LED back wall delivered high-resolution, high-contrast visuals ideal for both live viewing and broadcast capture. Complemented by ROE Strip scenic elements supported by custom rigging, the tunnel created a dynamic, immersive corridor that amplified the theatre of competition.

Beyond the arena, lounge environments were equipped with 98-inch, 85-inch and 65-inch displays, supported by fibre infrastructure and robust distribution systems. An integrated audio package ensured consistent sound quality across hospitality spaces, extending the premium event experience throughout 180 Studios.

The Result

The Speed Chess Championship Finals at 180 Studios delivered a compelling blend of sport, spectacle and technical precision. As Magnus Carlsen defended his title, the production environment performed flawlessly, supporting global broadcast audiences and in-room spectators alike. For Chess.com, the event achieved broadcast-ready visual quality, seamless multi-zone content delivery and a cohesive, high-impact stage design.

Anamorphic LED Walls: Turning Physical Installations into Amplified Brand Moments

Fri, 20 Feb 2026 11:02:27 GMT

In an industry where audiences are exposed to thousands of visual stimuli every day, the challenge for agencies is no longer scale. It is impact. More specifically, it is delivering impact that moves seamlessly from the live environment into the digital ecosystem.

Anamorphic LED walls have become one of the most powerful tools in modern immersive brand activation. At iMAG, they are among our favourite installations to deliver, not simply because they create dramatic visual moments, but because they sit at the intersection of creative storytelling, precision LED engineering, and measurable amplification.

What Are Anamorphic LED Walls?

Anamorphic LED content manipulates perspective to create the illusion of depth on a flat LED screen. Products appear to extend beyond the physical structure. Architectural forms open into seemingly infinite space. Environments feel tangible rather than displayed. The reaction is immediate. Audiences pause. They reassess what they are seeing. They instinctively capture and share the moment.

For brands and agencies, this reaction is not just aesthetic success. It is strategic value. Anamorphic LED installations are inherently camera-ready. Forced perspective is engineered to align with specific viewing angles, ensuring the illusion holds through a smartphone lens as powerfully as it does in person. This transforms an event activation from a contained physical experience into a scalable content engine. The impact does not end when the event closes. It expands across social media, digital campaigns, press coverage, and internal communications.

The Engineering Behind High-Performance Anamorphic LED Installations

Production managers know that this level of immersion depends on rigorous technical execution. Anamorphic LED walls are unforgiving. The illusion relies on millimetre-accurate panel alignment, seamless LED corners, structural precision, and meticulous calibration. Processing systems must support high refresh rates and colour accuracy. Content mapping must be exact. There is no room for inconsistency.

At iMAG, every anamorphic LED installation is built on technical discipline. Our high-resolution, HDR-ready LED inventory and advanced processing workflows ensure exceptional colour depth, refresh performance, and on-camera integrity. What looks extraordinary to the human eye remains equally compelling in broadcast, hybrid, and digital environments. For agencies delivering global campaigns, this consistency across platforms is critical.

Integrating Anamorphic LED Walls into Event Production Strategy

The most successful anamorphic LED walls are not added late in the creative process. They are designed into the concept from the outset. Viewing angles, audience flow, camera positions, and spatial constraints must inform content development early. By collaborating closely with creative directors, experiential agencies, and production managers, we ensure that ambition is matched by feasibility. Early technical input protects budgets, safeguards timelines, and strengthens final delivery. This integrated approach positions anamorphic LED technology not as a visual add-on, but as a strategic component of immersive event production.

The Future of Immersive LED Technology in Brand Experience

Anamorphic LED installations are not a passing trend. They reflect a wider shift towards experience-led communication, where live events, digital content, and broadcast outputs converge.Installations must perform across all three environments simultaneously. They must engage physically, translate digitally, and withstand technical scrutiny. This is where disciplined engineering meets creative bravery. The future of immersive brand activation belongs to those who understand that spectacle alone is not enough. Impact must be engineered. Content must be camera-conscious. LED technology must serve the narrative. When these elements align, an anamorphic LED wall becomes more than a visual feature. It becomes a strategic brand asset.

Planning an Anamorphic LED Wall for Your Next Activation?

If you are developing an immersive brand activation, exhibition stand, product launch, or experiential marketing campaign and want to explore how anamorphic LED walls can amplify both live engagement and digital reach, we're ready to support. Speak to our team to find out more.

Nike After Dark London 2025

Wed, 07 Jan 2026 16:42:10 GMT

Immersive LED & Projection Delivery for the Final Tour Stop

The Nike After Dark Tour closed out in London on 23rd November 2025, and it needed to go out with a statement. Bold. Fast. Electric. We were proud to help deliver the final stop of the tour, bringing a high-energy, high-impact visual experience to the capital. Working with the incredible team at Blue Revolver, we delivered a full visual package built for scale, atmosphere and intensity, the kind of look that hits hard and feels unmistakably Nike.

The Challenge

Nike needed a high-impact, visually immersive event experience to mark the closing night of the Nike After Dark Tour in London. Set within the iconic scale of ExCeL London, the brief was to create a bold focal point that would command attention, deliver visual structure across the venue, and support dynamic content at scale. Alongside the creative ambition, the technical delivery needed to be seamless, ensuring the show ran flawlessly across multiple visual outputs and live camera systems.

A key requirement was also to ensure the environment looked as strong on camera as it did in person. The event needed to generate powerful branded moments that photographed and filmed well, supporting Nike’s content capture and helping extend reach through social media.

The Solution

To bring Nike After Dark London to life at ExCeL London, we delivered a full visual package built around scale, transparency and immersive projection, with every element designed to enhance both the live atmosphere and the camera-ready impact of the space. Four towering LED monoliths were supplied as part of the build, creating an immediate focal point and adding bold structure throughout the environment. Their height and brightness anchored the space visually, helping define the venue layout while delivering strong visibility for content and creating powerful backdrops for audience photography and social content. Overhead, Vanish 8 formed a floating header, combining size and transparency to add a premium layer of visual theatre. The transparent effect created a striking architectural feature that felt weightless above the audience, enhancing the space and adding a distinctive visual element that stood out in wide shots, reels and event photography.

To deliver the final wow moment, we also provided an impressive 60-metre-wide projection that turned the space into a dynamic canvas. This large-scale projection transformed the environment, adding depth, motion and energy that elevated the creative and ensured the venue looked visually alive on camera. To support seamless delivery throughout the event, we also provided relay screens, full camera support and control, ensuring live content was captured and delivered smoothly across the venue while keeping the show running flawlessly from start to finish.

The Result

The event delivered an unforgettable final chapter to the tour, combining bold creative with premium event visuals at scale. With LED monoliths creating striking focal points, Vanish 8 adding transparent scale overhead, and the 60-metre-wide projection transforming the space into a dynamic canvas, the venue became a high-energy environment built for impact and immersion. Beyond the live experience, the full visual package ensured the event looked exceptional in photography and video, supporting content capture, boosting social reach and extending the impact of the experience far beyond the venue itself. With relay screens, full camera support and live control in place, every moment was delivered seamlessly and consistently across the space, ensuring both audience engagement and technical reliability throughout.

Equipment used:

ROE Visual Vanish 8
Brompton Technology Tessera SX40 Processors
Panasonic RQ25 4K Laser Projectors
Disguise GX2 & GX2C
Barco E2 Gen 2

The Art of Being Present: Meet Catherine, iMAG’s Client Relationship Executive

Tue, 09 Dec 2025 12:11:42 GMT

We always say that great client relationships are built on more than just good service; they’re built on trust, instinct, and understanding. So we sat down for a proper catch-up with Catherine, our Client Relationship Executive, to get to know the person behind the role. From global hospitality to high-stakes sales, and now to the heart of iMAG, Catherine’s journey brings a rare mix of experience, intuition, and steady confidence that’s already making an impact.

Read on to find out how calm confidence, global insight, and just the right dose of humour help Catherine build the kind of client relationships that truly last.

Some people make an impression not by being loud, but by being completely present. Catherine, who joined iMAG in September 2025 as our Client Relationship Executive, carries that kind of calm certainty. With a background spanning high-pressure sales and global hospitality, and a naturally intuitive sense for what people need, often before they’ve said a word, Catherine brings something quietly powerful to the team.

“I’ve known iMAG for a long time. I’ve seen the culture from the outside, and I’ve always admired how the team supports each other and works with such clarity. Now, being on the inside, I get to experience what I always suspected, that what makes this team so good is how steady and composed they are, even when everything around them moves at speed.” For Catherine, stepping into iMAG felt less like onboarding and more like alignment.

Her career journey has taken her from Jersey to France to New Zealand, moving through hospitality and into high-stakes sales, but one constant has always remained: a focus on people. “Client-facing roles have been my world from the beginning. Working across different cultures has shaped the way I read a room, listen for what’s not said, and flex to the moment. It’s why I feel so at home in events and production, no two days are the same, and no two clients are either.”

When asked what attracts her to this industry, her answer is succinct and unexpected: “Because it’s fun.” She goes on to describe the thrill of working on a music awards show one day, a fashion brand launch the next, and a film set the day after. “Screens might not be considered sexy, but what we create with them absolutely is. We’re not just displaying content. We’re helping to shape how moments unfold, ensuring that every pixel reflects the standard our clients stand for.”

In a role built around relationships, Catherine’s approach is human-first. “The best service doesn’t start with a solution; it starts with trust. When a client calls me in a panic, I want them to feel that it’s handled. That it’s now on us, and that we’ll deliver it with care, clarity and calm. That’s what builds relationships that last.” Her instincts are equally attuned to the team. On site, she has an easy awareness of mood and energy, quietly tuning into what people need. “Sometimes, someone needs space and silence. Other times, it’s about catching their excitement and turning it into momentum. And when it’s an 11pm derig and everyone’s flagging, well, that’s where Haribo and humour come in.”

Catherine recently relocated to the New Forest and is still settling into the rhythms of country walks, experimenting in the kitchen, and unpacking the last few boxes of a life reassembled. But London remains close, both literally and emotionally. “I still get back up there regularly. It keeps me connected to friends, culture, and a pace that I love dipping back into. But here, there’s space to think. And in a job like this, you need that too.”

We finish with a few quick reflections: three words to describe her approach? “Empathetic. Agile. Reliable.” What’s one thing more suppliers should do? “Listen properly. Listen for what’s not said. Anticipate the issue before it’s voiced. That’s real partnership.” And how does she make every client feel like the only one in the room? “Be present. Slow down. You don’t need to say yes to everything, but you do need to make them feel heard.”

Catherine’s arrival at iMAG strengthens the way we work with clients. She brings a steady, people-focused presence that enhances every interaction. Her global experience, intuitive understanding of people and calm professionalism align seamlessly with how we imagine, create and deliver. We are genuinely pleased to welcome her to the team.

MG at Goodwood Festival of Speed 2025

Wed, 19 Nov 2025 12:31:23 GMT

Turning Heads and Winning Awards for the MG Cyber X LED Cube

The Goodwood Festival of Speed is a globally celebrated spectacle where motorsport heritage meets cutting-edge innovation. In 2025, MG Motor chose this iconic stage to reveal the Cyber X, a concept SUV representing the brand’s boldest leap into the future. To launch such a pivotal vehicle, MG needed more than just a stand, they needed a moment. Working with the talented team at VYRA, we helped that moment became reality.

The Challenge

The brief was clear: create a centrepiece experience that would introduce the MG Cyber X not just as a vehicle, but as a visual embodiment of the brand’s future. The concept envisioned a nine-metre-tall anamorphic LED cube that would captivate visitors from afar, yet draw them in for an immersive interior experience. This wasn’t just a display; it needed to be an architectural beacon, a digital storytelling platform, and a seamless fusion of design and innovation.

However, creating an LED installation of this scale and complexity within the tightly controlled environment of Goodwood brought a host of challenges. The content had to perform flawlessly in natural daylight, with no visible seams or screen breaks. The cube’s corners needed to deliver the illusion of 3D movement with millimetre accuracy. From engineering to content calibration, the entire activation had to be built and operational within an aggressive site schedule without compromising safety, visual integrity, or technical performance.

The Solution

iMAG designed and built a fully anamorphic, four-sided LED cube using approximately 500 ROE Visual Black Quartz 4.6mm panels, seamlessly joined using our BQ Corner System. The physical structure was engineered to support high-resolution playback and uninterrupted edge-to-edge content, allowing anamorphic visuals to appear as one continuous animated illusion. This level of integration ensured the cube delivered on VYRA’s creative intent: a hybrid of physical sculpture and dynamic digital storytelling.

At the heart of the technology stack was Megapixel VR 4K processing, selected for its ultra-low latency, high dynamic range capability, and precision frame synchronisation. Paired with iMAG’s advanced control workflows and supported by real-time content testing on-site, this system enabled the content to shift, morph, and react with cinematic clarity.

Externally, the cube towered above the Goodwood site as a futuristic monolith, showcasing the Cyber X in motion, from dramatic design close-ups to animated pop-up headlights. Internally, guests stepped into a more intimate experience space, where they could interact with physical elements and immersive digital content that told the full story of MG’s heritage and forward-thinking innovation.

The Result

The MG Cyber X activation became one of the standout features at Goodwood Festival of Speed 2025. This bold, creative and technical achievement echoed the future-focused message of the car itself. As the first fully anamorphic LED cube ever delivered at the event, it turned heads across the entire site and became a landmark moment for MG, VYRA, and the entire production team. Attendees queued to enter, engaged deeply with the content, and shared it widely across social platforms, generating significant earned media and positioning MG’s Cyber X as a design statement as much as a concept car.

To top it all off, the project was recognised with a Silver Award at The Drum Awards 2025 in the Digital Experience – Technical Achievement category — a testament to the collaborative ingenuity and executional excellence behind this standout moment. By fusing VYRA’s creative vision with iMAG’s technical precision, the result was more than a launch; it was a multi-sensory brand experience that set a new benchmark in automotive storytelling.

Equipment used:

ROE Visual BQ4 Panels
ROE Visual BQ Corner System
Megapixel VR Processors

PFA Awards 2025

Mon, 17 Nov 2025 16:14:41 GMT

A Night to Celebrate Football’s Finest

The Professional Footballers' Association Awards is one of the most anticipated evenings in the sporting calendar, honouring the best talent in UK football. In 2025, this prestigious celebration took centre stage at the iconic Manchester Opera House. iMAG was proud to be chosen by INCA Productions to once again deliver a technically flawless visual solution for the prestigious occasion.

The Challenge

Delivering a live broadcast-standard production in a theatre environment required meticulous planning, exceptional hardware, and total alignment between teams. With cameras capturing every emotion on stage and playback sequences choreographed to the second, the visuals needed to deliver consistency, clarity, and dynamic presence.

The centrepiece of the show was a large-format LED wall, with specific requirements for colour accuracy and camera-friendly performance. Every component had to operate flawlessly in a tightly controlled space, with minimal margin for technical disruption.

The Solution

At the heart of the production was a 13-metre-wide by 8-metre-high LED screen, built using 416 panels of ROE Visual Ruby 2.6mm. Known for its premium image fidelity, the Ruby 2.6 delivers exceptional brightness, fine pixel pitch, and uniform colour accuracy, making it an ideal choice for camera-friendly live events. To drive this high-resolution display, our team deployed Brompton Technology’s Tessera SX40 LED processors, ensuring real-time colour management, ultra-smooth playback, and advanced calibration. These processors allowed us to maintain consistent visual quality from every seat in the venue and every camera lens.

To enhance the theatre's architecture and bring the PFA Awards identity into the room, a second square-format LED screen was installed high above the main stage, integrated seamlessly into the proscenium arch. Built using ROE Visual Vanish 8 , this lightweight, semi-transparent screen offered 60% transparency, allowing the existing venue aesthetics to shine through while delivering bold animated branding and motion graphics throughout the show.

To ensure visual accessibility across the entire auditorium, iMAG also deployed a network of relay screens throughout the venue. These secondary displays replicated the main screen’s feed in real-time, ensuring no moment was missed, regardless of seating position or line of sight.

We also provided a multi-camera package to capture the entire show, including award announcements, performances, speeches, and crowd reactions, integrated seamlessly into the control workflow for live display on the main and relay screens.

The Result

The 2025 PFA Awards unfolded with seamless execution, delivering an immersive and highly polished visual experience to guests in the room and viewers on-screen.

The main Ruby screen served as a striking, high-definition centrepiece. The Vanish 8 proscenium screen added an elegant branding feature that complemented the theatre’s design, and the relay screens ensured complete audience engagement throughout the auditorium.

With live camera feeds, playback transitions, and control perfectly synchronised, the event flowed smoothly from start to finish. The entire delivery was met with exceptional feedback from INCA Productions and the show’s creative team.

Equipment used:

ROE Visual Ruby 2.6mm
ROE Visual Vanish 8
Brompton Technology Tessera SX40 Processors
Disguise GX 3 Media Server
Barco E2 Gen 2

iMAG Expands with New Office Space based at Pinewood Studios to Strengthen Virtual Production Capabilities

Mon, 10 Nov 2025 12:33:40 GMT

We’re thrilled to announce the opening of a new office based at Pinewood Studios, marking iMAG’s third UK base and a significant expansion of our national footprint.

With a long history of working with productions at Pinewood Studios, the move places us at the heart of the UK’s film and television industry, offering closer support, faster response times, and on-the-ground expertise for productions that rely on its state-of-the-art LED, projection, and on-set video production services.

As one of the UK’s most trusted names in LED and virtual production, iMAG provides both dry hire and full-service VP solutions, giving productions the flexibility to access technology and support in a way that best suits their creative workflow and budget. Our VP team specialises in travel simulation and other complex, high-demand environments, with a portfolio that includes work for Apple TV, Netflix, Marvel Studios, Sky, BBC, Lionsgate, and Paramount.

Catherine Strachan, Client Relationship Executive, and Stephen Maddox, Producer, representing iMAG at Pinewood Studios, following the recent expansion news.

Stephen Maddox, iMAG’s Producer, brings a wealth of experience from his extensive background in directing and producing for television and film. His insight bridges the gap between creative vision and technical precision, ensuring productions achieve exceptional results on set.

“I’m thrilled that iMAG is now establishing a permanent presence based at Pinewood Studios,” said Maddox. “It’s a natural step for us, being close to our clients, supporting them in real time, and helping productions make the most of what virtual production can achieve. With our mix of dry hire options and fully hands-on VP services, we can offer the flexibility and expertise that modern productions demand.”

Alex Strachan, Managing Director at iMAG, added, “Pinewood Studios has always been an exciting hub for creativity, and our new presence on the lot represents another step forward for iMAG. As demand for virtual production continues to grow, being based at Pinewood Studios ensures we can work even more closely with our clients to deliver outstanding results across film and television. With a dedicated on-site presence and deep expertise in LED, projection, and media-server technologies, our talented team is proud to be driving the future of virtual production for film, TV, and commercial projects.”

Create without compromise. From LED volumes to real-time control, get in touch about your next VP project.

Lego's Play is Your Superpower Projection Mapping

Mon, 27 Oct 2025 15:06:31 GMT

A Monumental Projection of Play at Battersea Power Station

As part of the LEGO Group’s global “Play Is Your Superpower” campaign, a single night in London became a beacon of imagination. In collaboration with our sister company Graymatter Video, and alongside Hello Charlie, IMPACT/Rapport WW, and production director Daniel Postlethwaite, we helped reimagine London's iconic Battersea Power Station as a fully immersive, larger-than-life LEGO factory. The result? A vibrant display of motion, colour, and storytelling that stopped Londoners in their tracks.

The event, titled “The Factory of Creativity”, wasn’t just about lighting up a building. It was about engineering a flawless visual experience across one of London’s most complex surfaces, using cutting-edge AV technology and rigorous planning. The client’s expectation was clear: deliver a show-stopping brand moment that combined LEGO’s playful identity with world-class execution.

The Challenge

Battersea Power Station is a notoriously difficult projection site. The scale alone is immense, with a dark, textured brick façade that absorbs light rather than reflects it. Achieving uniform coverage across such a vast surface required serious brightness, at least 150 LUX from edge to edge.

Adding to the complexity, traditional projector positions were no longer viable. The Coal Jetty, a commonly used location, was ruled out due to heavy seasonal tree coverage. This meant the entire spatial layout had to be reimagined, requiring bespoke engineering solutions to overcome new environmental constraints. Previous activations on the site had struggled to impress, often let down by underpowered kit or inaccurate alignment. For this project, the creative demanded more than just a bright picture, it needed architectural accuracy, pixel-perfect geometry, and zero room for error.

The Solution

To deliver a fully immersive experience, we designed a high-performance projection system from the ground up. We deployed twelve Panasonic PT-RQ35 and ten PT-RQ25 3-Chip DLP 4K projectors to achieve the necessary brightness and resolution. These were powered by two disguise GX 3 media servers, configured in a Director and Understudy format, feeding into a 24 x 24 Lightware MX2 matrix that handled routing across multiple stacks.

With the Coal Jetty out of action, the team engineered two custom-built projection towers within the tree line, positioned closer to the building to preserve sight lines and intensity. Every projection angle, throw distance, and obstruction was modelled in disguise’s 3D environment. This digital mapping allowed the team to simulate the show in advance and export precise CAD drawings for installation and build teams. This solution was a masterclass in projection design, balancing technical precision with creative intent, all while working under tight timelines and environmental limitations.

The Result

On the night of the activation, Battersea Power Station was transformed into a vibrant LEGO world. Robotic arms assembled Minifigures in rhythmic motion, culminating in a dramatic visual finale as figures were launched skyward from the iconic chimneys. It was joyful, playful, and utterly captivating.

The audience on-site watched in awe, while thousands more engaged with the spectacle online. For LEGO, the activation achieved its goal: delivering a moment of brand magic through storytelling and innovation. For iMAG and Graymatter, it marked a proud milestone. This project showcased our ability to solve complex challenges with confidence, blend creative vision with precise execution, and deliver experiences that leave a lasting impression.

Equipment used:

Panasonic PT-RQ35 Projectors
Panasonic PT-RQ25 Projectors
disguise GX 3 Media Servers
24 x 23 Lightware MX2 Matrix

Fortescue at Bauma 2025

Mon, 27 Oct 2025 14:17:02 GMT

Delivering the Trade Fair’s First Fully Anamorphic LED Installation

Fortescue’s presence at Bauma 2025 needed to be more than impressive. It needed to be iconic. Working alongside the creative team at Connect Live, the brief was to deliver a fully immersive, multi-level modular stand that positioned Fortescue as a forward-thinking force within the global industrial technology landscape. The central focus was a visually arresting feature that could bring the brand’s message of progress and innovation to life in a way that had never been seen before at Bauma.

The centrepiece had to do more than display content. It needed to transform from every angle, drawing visitors in, engaging them, and leaving a lasting impression. This led to the concept of a fully anamorphic LED column that seamlessly integrated into a modular stand architecture that could cater to both immersive storytelling and functional engagement zones.

The Challenge

This was no ordinary build. The complexity of engineering a large-scale anamorphic screen wrap meant that standard LED solutions simply wouldn’t cut it. The physical structure had to accommodate a precise pixel-perfect layout to ensure the anamorphic illusion worked from multiple predetermined sightlines.

The outer display needed robust, high-brightness LED that could maintain resolution and performance across a large surface area, including corners. The structure had to support tightly mapped content that distorted and resolved flawlessly depending on the viewer’s position. Internally, the stand required additional screens with superior resolution and colour accuracy, capable of delivering sharp content in close-proximity meeting zones. Every layer of the activation had to work in harmony to achieve a seamless experience.

With Bauma being the largest construction trade fair in the world, the pressure to deliver on both creativity and execution was intense. The entire solution had to perform flawlessly under live show conditions and within a high-profile international setting. Every element of our technical solution had to be efficient, adaptable, and flawlessly executed.

The Solution

iMAG worked as an integrated technical partner to Connect Live, delivering a complete LED solution designed for precision, scale and creative impact. We utilised 130 panels of our high-resolution ROE Visual BQ4 , a rugged outdoor-grade LED product chosen for its incredible brightness, pixel consistency and durability. The outer column structure was achieved using our BQ Corner System, enabling perfect alignment for seamless visual continuity around every edge, essential for the anamorphic effect to land effectively.

Inside the stand, we deployed ROE Ruby 2.6mm LED panels, delivering stunning image fidelity across various display zones used for presentations and interactive brand storytelling. All displays were powered by advanced Megapixel VR processing, selected for its ultra-low latency, colour accuracy, and flexible real-time control, which proved vital for matching the complex 3D-mapped content to the physical structure.

The Result

Fortescue’s stand became an instant focal point at Bauma 2025. The anamorphic screen drew crowds from across the exhibition, with visitors stopping to engage, capture photos, and share their experiences online. The installation didn’t just turn heads, it turned Fortescue into one of the most talked-about exhibitors at the show.

This activation marked a genuine first for Bauma: the debut of a fully anamorphic LED wrap at the show. It positioned Fortescue as a future-facing player in their industry and showcased our ability to deliver technically complex, visually unforgettable experiences at global scale.

Equipment used:

ROE Visual Black Quartz 4
ROE BQ Corner Solution
Megapixel VR Processing

The 2025 Virgin Atlantic Attitude Awards, Powered by Jaguar

Fri, 24 Oct 2025 16:15:03 GMT

Celebrating LGBTQ+ Culture with Impact

We were proud to once again support the incredible team at Connect Live for the 2025 Virgin Atlantic Attitude Awards, powered by Jaguar, one of the UK’s most influential celebrations of LGBTQ+ culture, hosted by Attitude Magazine. iMAG was brought in to provide a high-impact central screen solution that would serve as the visual and emotional core of the show.

This year’s ceremony took over the iconic Roundhouse in Camden, transforming it into a dazzling space for storytelling, live music, and unforgettable moments. With a bold creative vision in play and performances from Scissor Sisters and Calum Scott lined up, the brief called for a seamless LED display and processing solution that could handle fast-paced transitions, varied content formats, and the kind of impact worthy of a flagship cultural celebration.

The Challenge:

The Attitude Awards isn’t just a show, it’s a statement. With a packed programme that included surprise award reveals and live performances from Scissor Sisters and Calum Scott, the content needed to land perfectly across every segment. The central screen had to deliver exceptional high-quality visuals with precision timing and seamless playback.

The venue itself added complexity, with tight rigging spaces and rapid install schedules. Every element of our technical solution had to be efficient, adaptable, and flawlessly executed.

The Solution

To meet the brief, iMAG deployed our ROE Visual Black Quartz 3 LED panels and Megapixel VR processing, delivering a punchy, high-resolution display that held up to both stage lighting and camera demands. The BQ3 panels gave us the brightness and clarity needed in a fast-paced show environment, and our streamlined setup ensured a clean integration into Connect Live’s full production design. Our team worked closely with Connect Live across the build, programming, and live show, ensuring the central screen delivered with consistency and impact from first cue to final track.

Equipment used:

ROE Visual Black Quartz 3
Megapixel VR Processing

Trinity Hall's 675 Anniversary Campaign Launch

Mon, 22 Sep 2025 12:16:29 GMT

Bringing Legacy to Life: A Prestige AV Delivery for Trinity Hall’s 675th Anniversary Campaign

In summer 2025, Graymatter Video, part of the iMAG family, was appointed by Events Unlimited to deliver the technical production for a prestigious and historic event — the official launch of Trinity Hall’s 675th Anniversary Campaign.

As one of the University of Cambridge’s oldest colleges, Trinity Hall has played a vital role in shaping generations of academic excellence. This event marked the launch of a bold £50 million fundraising campaign under the theme Believe – Belong – Become, with the goal of supporting future students and securing the College’s next chapter.

The event was hosted in the heart of the College, welcoming esteemed alumni, benefactors and leading figures from the academic and philanthropic communities. Graymatter’s brief was to bring the campaign narrative to life through an immersive and elegant AV experience that matched the significance of the occasion.

The Challenge:

Delivering a technical solution of the highest standard within such a historic and architecturally sensitive environment required meticulous planning and an expert, light-touch approach.

The event spanned multiple areas of the College, including the iconic dining hall and the North and Front Courts. All visual and audio elements had to be designed to integrate seamlessly within these spaces, without compromising the heritage surroundings or disrupting the guest experience. This was not a spectacle for spectacle’s sake. The production needed to support the campaign’s emotional impact while demonstrating complete respect for the space, the guests, and the story being told.

The Solution

Working in close collaboration with Events Unlimited, we developed a fully integrated AV solution that delivered both creative impact and refined execution.

The dining hall was transformed into an immersive space using projection mapping, with bespoke animated content, created by innovative creative studio NOVAK , illuminating its historic ceiling. This approach brought depth and movement to the space while honouring its architectural detail. Lighting across the North and Front Courts was designed to enhance the College’s character and guide guests through the journey of the evening. Every fixture and placement was selected to achieve atmosphere without intrusion. Audio was delivered with clarity and control, ensuring speeches and music carried with warmth and precision across all areas. Every element was installed and operated with discretion, precision and sensitivity to the setting.

The Result

The result was a seamless, high-end event experience that reflected the ambition, history and heart of Trinity Hall. From the moment guests arrived, the College was brought to life in a way that felt both contemporary and respectful — a setting in which the campaign message could truly resonate. The AV delivery supported every emotional beat of the evening, elevating the content and creating lasting impact without ever overpowering the moment. The result was a seamless, high-end event experience that reflected the ambition, history and heart of Trinity Hall. It was a proud demonstration of how technology, storytelling and space can come together to shape a powerful and prestigious experience.

Equipment used:

8 x Panasonic PT-MZ10K Projectors
8 x Panasonic ET-EMW200 Zoom Lenses
disguise 2x4Pro Media Server

What Clients Really Need from AV Partners (But Rarely Say)

Thu, 18 Sep 2025 13:53:03 GMT

You can have the best kit in the world, the slickest pitch deck, and a glittering showreel, but if you don’t understand what your clients really need when the pressure’s on, you’ll never be their first call again. After more than twelve years working across the creative, brand, and production landscape, the iMAG team has been in hundreds of briefing conversations. And while every project, client, and budget brings its own personality, one thing is consistent: there’s almost always more going on beneath the surface. Here’s what they rarely say out loud, but actually really want from their AV partner.

1. “Make me look good to my client.”

Whether you’re working with a producer, a creative agency, or even an internal comms team, there's usually another layer above them. A brand director. A Head of Production. A CMO. What they want isn’t just technical brilliance (though that’s always a non-negotiable). They want you to make them look like the hero. That means calm in chaos, fast fixes, respectful collaboration, and no surprises on site. At iMAG, we get that. We operate like an extension of your team - invisible when needed, front-footed when it counts.

2. “Please don’t blind me with tech.”

We love the technical; it’s our playground. But most clients don’t need a 30-minute breakdown of pixel pitches, bit rates, and input latency. They need to understand how it serves the story. The audience. The impact. One of the most powerful things we do is translate complexity into clarity. Our job isn’t to impress with jargon. It’s to empower with confidence. Want the numbers? We’ve got them. But we’ll lead with solutions, not spec sheets.

3. “I’m nervous, but I can’t show it.”

This one is huge. Delivering a big brand launch. Shooting a commercial with a global celeb. Delivering an awards show with a tight install window. No matter how seasoned a client is, the stakes often feel very personal. And video is one of the most visible parts. When things go wrong on screen, everyone notices. We don’t take that lightly. At iMAG, we run rehearsals like they’re live. We double-check every connection. And most importantly, we maintain our kit religiously . From media servers to LED panels, everything is tested, cleaned, updated, and re-tested before it ever leaves the warehouse.

4. “Read the room before the tech.”

Some of the best decisions we’ve made on projects had nothing to do with kit and everything to do with empathy. It’s being calm when a script changes two minutes before doors open, and everyone’s holding their breath. No drama, no panic, just quiet adjustments, clear comms, and a bit of eye contact that says: we’ve got it. Or when a client’s voice is shaking before going on stage, and you offer a quiet word: “Honestly, the rehearsal looked fab. You’ve got this.”

Sometimes it’s just knowing when to step back and when to lean in. Whether that’s calming the crew energy, smoothing over a comms misfire, or doing the 10am coffee run because your client hasn’t sat down in four hours. AV is about people as much as it is about equipment. And when you walk into a room with that awareness, you’re not just a supplier, you’re a partner.

5. “Tell me the truth early.”

No one likes surprises on show day. And yet, all too often we've seen suppliers stay quiet until something becomes a problem, then scramble to fix it under pressure.

Clients don’t expect absolute perfection. We’ve all been in the industry long enough to know things can crop up. What they do expect is honesty, early and often. If there’s a delay or a risk on the horizon, they want to hear about it before it unravels in front of an audience. We believe in over-communicating where it counts. If something needs flagging, we do it early. And always with a plan in hand. That’s how trust is built. Not by pretending nothing’s wrong, but by showing we’ve already started solving it. Because confidence doesn’t come from things going perfectly. It comes from knowing that if they don’t, you’ve got a team who’ll own it and handle it.

If you’re looking for a video team that’s as emotionally intelligent as it is technically brilliant, you’re in the right place. Contact us here about your next project.

Victorious Festival 2025

Thu, 18 Sep 2025 09:52:53 GMT

Delivering Seamless Large-Scale Visuals for 180,000+ Festival-Goers

Victorious Festival 2025 took over Southsea Common with sun-drenched crowds, unforgettable headline acts, and an electrifying atmosphere that reminded us why live events matter. With over 180,000 people in attendance, and Vampire Weekend, Kings of Leon and Queens of the Stone Age headlining the main stages, expectations were high. As returning video production partners for the eighth consecutive year, we were trusted once again to deliver LED screens, control and cameras for both main stages, as well as relay screens site-wide. Victorious is more than a festival. It’s a celebration of culture, community, and creativity. And iMAG’s role? To make sure every pixel, every angle, and every moment felt legendary.

The Challenge:

Victorious Festival welcomes more than 180,000 people to Southsea Common for three days of music and celebration. With headliners of the calibre of Kings of Leon and Vampire Weekend, as well as music legends such as Madness, Scouting for Girls, and Rizzle Kicks taking to the stage, organisers needed a video solution that could match the scale and energy of the performances.

The challenge was to deliver a complete LED and live video package across both main stages. Screens needed to remain bright and crystal clear in bright sunlight, while also achieving rich contrast for late-night encores. The organisers required a 4K multi-camera relay system to capture every performance moment and translate it seamlessly to large-scale IMAG screens. Playback control had to be managed with total reliability, and the installation schedule demanded rapid build and de-rig to keep pace with the festival’s demanding production timeline. Above all, the solution had to run flawlessly throughout the weekend, ensuring the visuals enhanced the experience for every single audience member.

The Solution

On the Common Stage, we delivered two 7m x 10m ROE Visual Black Quartz BQ4 LED relay screens, positioned on either side of the stage for audience IMAG coverage. On stage, a 9m x 5m BQ4 LED wall provided dynamic visuals and artist content, enhancing the production design. We also supplied all rigging for the relay and stage screens, ensuring rapid, safe installation within the festival’s demanding build schedule.

The Castle Stage featured a different configuration tailored to its performance environment. A ROE Visual Magic Cube 5 LED wall measuring 8.4m x 4.2m formed the main stage screen, supported by a 7.5m x 5m ROE Visual Black Quartz 3 relay screen for enhanced audience visibility.

Both stages were supported by broadcast-grade multi-camera packages and on-site portable production units (PPUs), ensuring high-quality coverage throughout. For media playback and signal management, we deployed Disguise gx2c media servers, providing precise control and cueing. Playback was integrated using an Analog Way Aquilon RS4 and a Barco E2 Gen 2 screen management system, enabling seamless switching, content layering, and advanced transitions across all outputs.

Every element, from LED panels and processors to cameras and signal distribution, was designed, installed, and operated by our in-house team and our sister brand Graymatter Video. Together, we ensured consistent delivery across both stages, with redundancy and contingency built into every workflow.

The Result

Victorious Festival 2025 was a resounding success. Across three days, iMAG’s video systems ran seamlessly, delivering crystal-clear, dynamic stage visuals that amplified every performance. The Common Stage BQ4 relays and LED wall ensured headliners connected with the full audience, while the Castle Stage’s MC5 and BQ3 screens brought equal impact to its performances. With broadcast-grade camera packages and advanced control systems, the festival enjoyed flawless video delivery that elevated the atmosphere and reinforced its reputation as one of the UK’s premier live music events.

Our Client Said

"Now that the dust has settled here, I just wanted to send a big thank you from myself and the whole Victorious team for all your hard work and support this year. It's fantastic to continue to work with iMAG. You and your team are a real part of the VF family now! As always, the screens looked brilliant and added so much to the experience for our audience. We really appreciate your professionalism, attention to detail, and the calm way you and your team work on site — it makes such a difference during those busy show days. It was a pleasure working with you all once again."

Head Of Operations and Infrastructure at Victorious Events

Equipment used:

ROE Visual Black Quartz 4 LED Screen
ROE Visual Black Quartz 3 LED Screen
ROE Visual Magic Cube 5 LED Screen
Megapixel MVR 4K Processors
Analog Way Aquilon RS4
Disguise GX 2C
Barco E2 Gen 2

Louise Saunders Promoted to Finance Director at iMAG

Mon, 01 Sep 2025 09:14:53 GMT

We’re thrilled to share some fantastic news from iMAG HQ. Louise Saunders has been promoted to Finance Director.

Louise joined iMAG in October 2022 as our Financial Controller, and over the past three years, she has become an integral part of our leadership team. With her background in SME growth, development and strategy, Louise brings the right blend of commercial experience, foresight, and calm leadership that a fast-paced, project-led business like ours relies on. Her new appointment is a reflection not just of her skills and strategic mindset, but of her unwavering commitment to the business, our people, and our long-term goals.

In an industry where the spotlight often falls on the front-line teams delivering our demanding projects, it's easy to overlook the vital role that support functions within the business play. But behind every successful project, there’s an equally dedicated team working quietly in the background, keeping our business steady, scalable, and smart.

“Louise has strengthened our financial strategy and helped us make better, faster, and more confident decisions,” said Alex Strachan, Managing Director at iMAG. “She’s an incredibly valued member of the team, and this promotion recognises both her contribution and her leadership. We’re lucky to have her.”

As we continue to scale and take on more ambitious projects across the UK and internationally, Louise’s insight and leadership will be vital to maintaining our commercial sharpness and operational strength.

Congratulations, Louise! We’re delighted to have you in this role.

Shortlisted for AV Awards 2025: LEGO’s ‘Play Is Your Superpower’ Campaign at Battersea Power Station

Tue, 19 Aug 2025 12:21:14 GMT

We are thrilled to announce that Graymatter Video, in collaboration with Disguise, has been shortlisted for the 2025 AV Awards in the highly competitive Event and Live Entertainment Project of the Year category. The nomination celebrates our role in delivering LEGO’s ‘Play Is Your Superpower’ — a one-night-only, large-scale projection-mapped experience that turned London’s iconic Battersea Power Station into a towering tribute to imagination, storytelling and playful technology.

The AV Awards, now in their 27th year, are recognised as the benchmark for excellence across the global audiovisual industry. Organised by AV Magazine, the awards honour the best in pro AV innovation, execution, and impact — showcasing standout achievements across technology, design, production and integration. Being shortlisted is not just a nod from the industry — it’s an endorsement of leadership, creativity, and technical excellence on the world stage.

As part of the LEGO Group’s global campaign, the event was designed to spotlight the power of play through a projection-mapped spectacle across Battersea’s massive brick façade. The project was a significant creative, technical and logistical undertaking. With a flagship store inside Battersea Power Station, LEGO Group worked in tandem with media agency IMPACT/Rapport WW, creative agency Hello Charlie, production director Daniel Postlethwaite, Creative Technologist and Workflow Specialist, Jackson Tayler, and 3D projection mapping and technical implementation experts Graymatter Video to conceive, develop and deliver the immersive spectacle.

Giant robotic arms, whirring conveyor belts, and beloved LEGO Minifigures danced across the walls of the Power Station, culminating in a jaw-dropping finale that launched characters skyward from its famous chimneys, all crafted with meticulous precision and powered by world-class media server technology.

This project reminded us what we love most: helping brands tell stories in bold, immersive, and unexpected ways. We’ll be heading to Evolution London on 7 November to see how we do on the night. Whether we win or not, we’re absolutely thrilled to have made the shortlist and proud to share the spotlight with some amazing industry peers.

Want to explore the full LEGO project in more detail? Read our behind-the-scenes blog post here

Boomtown Festival 2025

Thu, 14 Aug 2025 14:12:32 GMT

Delivers LED & Control for Boomtown’s New Lion’s Gate Stage

Boomtown is far more than a music festival. It’s a living, breathing city of creativity, built from storylines, subcultures, and imagination. Held annually in the South Downs National Park, it attracts thousands of fans, artists, and creators who expect not just a show, but an experience.

In 2025, Boomtown introduced one of its most ambitious transformations yet: The Lion’s Gate, a bold new main stage constructed on the hallowed ground of the now-retired Origins stage.

The Lion’s Gate stage was designed to be a bold fusion of immersive storytelling and large-scale stagecraft. A physical structure with serious presence, it was also a digital canvas — intended to house dynamic, responsive video content across multiple LED surfaces, all choreographed with music, light and performance. This vision needed not just world-class technology but a delivery partner capable of uniting precision engineering with live event experience.

Renowned for our expertise in live video systems, LED technology and advanced playback control, AF Live entrusted iMAG and Graymatter Video to deliver the full LED and video control package for this landmark stage — as well as comprehensive control for Grand Central, another cornerstone of Boomtown’s immersive cityscape.

The Challenge:

From the outset, the Lion’s Gate brief presented both creative and technical complexity. The production designers envisioned six LED screens incorporated directly into the stage build, varying in size, shape, and placement, forming part of the architecture rather than sitting on top of it. These screens had to be bright enough to compete with natural light, sharp enough to hold their detail in wide-open spaces, and resilient enough to perform across several days of outdoor use without interruption.

At the same time, both Lion’s Gate and Grand Central required full video control systems, running synchronised media playback, and real-time content switching — all while remaining rock-solid under live pressure. With multiple creative teams involved, including artists, content providers, and show directors, the systems had to be flexible enough to support last-minute changes, yet robust enough to operate with total reliability from build to derig.

The Solution

To meet the creative brief and technical demands, we supplied and installed a total of 312 ROE Visual BQ4 LED panels across the Lion’s Gate stage. The BQ4 range, chosen for its exceptional brightness and colour fidelity, was more than capable of holding visual impact in broad daylight while maintaining image consistency across six individual screen surfaces.

Behind the screens, a fully integrated control solution ensured everything worked flawlessly. For Lion’s Gate, our team deployed an Aquilion RS4, paired with a Disguise GX2c media server to handle playback and time-coded content sequencing. Video signal distribution was managed using Lightware’s OPTC 220 fibre infrastructure, supporting 4K delivery across distances without latency or loss. The system also included Blackmagic 4K SDI fibre, allowing for flexible input/output paths for live feeds and backups, as well as a network of Marshall and Panasonic PTZ cameras for discreet live capture during performances.

At Grand Central, we supplied a parallel system built around Barco’s E2 Gen2 processor, giving the production team powerful control over multiple inputs and outputs. This system was again paired with Disguise, Lightware, and Blackmagic infrastructure to ensure consistency across both sites. iMAG’s on-site team managed the prep, rig, and programming, remaining on-hand throughout the show days to support real-time operation and provide creative flexibility for VJs.

The Result

The result was a stage that didn’t just look incredible — it lived and breathed with the performance. Lion’s Gate became the focal point of Boomtown 2025, combining imposing structural design with vibrant, fluid visual content that wrapped around the artists and pushed the boundaries of what a festival stage could be. For the audience, the experience was immediate and immersive. For performers and creative teams, the stage became a responsive canvas that elevated each set to cinematic heights.

Across both Lion’s Gate and Grand Central, iMAG delivered flawless performance. Playback and control systems ran smoothly throughout the event, handling content changes, camera inputs, and live adjustments in real-time. Our BQ4 screen proved to be the perfect choice for this environment, delivering exceptional brightness and clarity that cut through daylight, maintained vivid colour accuracy after dark, and withstood the demanding conditions of a live outdoor festival.

Equipment used:

ROE Visual Black Quartz 4 LED Screen
Megapixel MVR 4K Processors
Analog Way Aquilon RS4
Disguise GX 2C
Barco E2 Gen 2

To Green Screen or Not to Green Screen? That Is the Wrong Question.

Wed, 30 Jul 2025 13:58:07 GMT

In the world of filmmaking and content creation, it’s easy to get caught up in the debates: Is green screen outdated? Are LED volumes the only future? Will virtual production replace practical effects entirely? In this blog, iMAG’s Creative & Development Director Stephen Maddox explores why the smartest productions don’t choose between green screen or LED — they use both, blending tools to serve the story and deliver the best creative results.

Filmmakers and content creators today face no shortage of strong opinions:
“Green screen is dead.”
“LED is the only way forward.”
“Virtual production is replacing practical effects.”

But these conversations often miss the point.

Why It’s Not About Sides, It’s About Solutions

At iMAG, we believe it’s not about choosing sides, it’s about choosing the right tools for the story you’re telling. On one of our recent projects, we used our LED volume for 90% of the shoot. But for the remaining 10%, we dropped in a green screen section precisely where the camera was aimed, allowing the post team the flexibility to dial in later the content yet captured. The rest of the volume still played plate content in-camera to light the scene authentically.

On another project, we repurposed the LED wall to act as:

A translite replacement for background depth,
A green screen surface for keyed inserts, and
A platform for in-camera VFX, all in one setup.

By doing so, we avoided hauling in a truckload of fabric, lighting rigs, or set paint.

In a third case, we simply built a green screen opposite the LED volume so the team could move seamlessly between both environments and maximise every shooting hour.

It’s Not One Size Fits All: Adapting to Actors, Crews, and Environments

Some actors dislike acting in an empty green box. Others get motion-sick in an LED volume with Ghost Frame or Frame Remapping. Some crews are experts at traditional compositing, while others thrive in Unreal Engine environments. These are not reasons to reject one technology over another. They’re reasons to plan smarter, and mix methods intentionally. Filmmaking isn’t about forcing every scene through the same process—it’s about staying agile, creative, and technically aware.

In The West Wing, President Bartlet once said, “The trick isn't picking the right lever… It's using all of them.” The same applies to production. It’s not a matter of green screen or LED or pick your production process. The best work comes when we approach each scene with a full toolkit and the wisdom to know which lever to pull. At iMAG, we see green screen, LED volumes, virtual environments, practical sets, and physical builds as complementary, not competing. Wouldn’t you want to go into your next project with a full toolbox instead of empty-handed?

Final Thought: Ask the Better Question

The real question isn’t, “Which tool is best?” (My favourite question from The Office, “Which bear is best?”) The better question: What does this story need? What does this moment demand? How do we bring it to life—visually, emotionally, and efficiently? When we stop picking sides and start picking solutions, the work gets better. And that’s what matters most.

Find out more about iMAG's virtual production solutions here .

How Do You Pick Your Suppliers?

Thu, 24 Jul 2025 14:52:03 GMT

What makes a great supplier? Is it the kit they bring, the price they quote, or something far harder to define — like trust, instinct, and knowing they’ll deliver when the stakes are sky-high?

Few people understand this better than Stephen Maddox, our Creative & Development Director at iMAG. Before joining us, Stephen spent years on the front lines of live events, managing and producing shows that filled arenas across the UK and US, from the dazzling stages of the West End to the electric energy of the O2 and Wembley Arena. In this blog, Stephen opens the curtain on what really goes into choosing the right suppliers. If you’ve ever wondered how professionals build teams that can turn a vision into reality, you’ll want to read on.

While production managing and producing live events and shows across U.S. arenas and U.K. venues, from West End theatres to the O2 and Wembley Arena, a common question outsiders often asked me was: How do you choose your suppliers?

In both cases, my starting point was simple: I used the suppliers the previous team had worked with. Why rock the boat when things are sailing smoothly?

But inevitably, situations arose—on both sides of the Atlantic—where alternative suppliers had to be sourced. Sometimes it was due to availability. Other times, a long-standing supplier had let the team down once too often. And then there were moments when budget constraints meant dusting off the age-old “three quotes” process (and let’s spare a thought for the poor third-quoter, who was never really in the running).

So, how did I go about finding and choosing new suppliers?

Ask Those in the Know
I turned to respected production managers and producers. We’re all in the same game, and we all know that recommendations carry weight. I’d usually ask for a few options, not just their go-to supplier, but also others they trusted. Their referrals were a starting point, a direction to head in.

Do Your Research
I checked websites and social media profiles. I wasn’t just looking for flashy reels. I was interested in what kit they had, who they’d worked with, and how current their projects were. In the U.S., especially, where trucking costs can destroy a budget, I was also looking for regional proximity. That said, once I managed to hire Taylor Swift’s LED screen for a one-off event simply because it happened to be passing through at the right time. Right place, right timing.

Meet and Assess
I requested quotes and scheduled meetings. The best meetings happen over a meal, not because you’re judging where they take you or how they season their food, but because how people treat restaurant staff, handle tough questions (mine have been accused of bordering on interrogation—buckle up!), and speak about competitors or previous jobs tells you a lot. Professionalism, attitude, and humility all matter.

Ultimately, the team would debrief after the event, weigh in, and decide whether to work with that supplier again. Objections needed to be grounded, not based on vague vibes or hidden agendas. We were in it to build trust and deliver excellence.

Because in the end, what truly matters is long-term rapport: a team you can rely on, kit that arrives as promised, functions as expected (or at the very least, matches what you ordered—you’d be surprised), and suppliers who are part of the team’s rhythm. That kind of cohesion goes a long way in pulling off seamless events.

Great suppliers don’t just deliver — they inspire, solve problems, and turn challenges into magic moments. If you’re ready to work with a team that can take your creative vision to the next level, we’d love to hear from you !

Proud to Be a Patron of the British Society of Cinematographers

Tue, 22 Jul 2025 14:58:40 GMT

At iMAG, collaboration and creativity are at the heart of everything we do. That’s why we’re proud to be a Patron of the British Society of Cinematographers (BSC) – a community that champions innovation, technical excellence, and the craft of visual storytelling.

A few weeks ago, we attended the BSC Summer Lunch, where our Creative & Development Director, Stephen Maddox, proudly collected our official Patron Certificate. It was a fantastic opportunity to connect with some of the most talented professionals in the industry, celebrating the incredible work being produced across the industry.

Why BSC Patronage Matters

Becoming a BSC Patron is about supporting the cinematography community and playing an active role in advancing creativity and technical standards across the industry. For us at iMAG, it’s a chance to stand shoulder-to-shoulder with visionary filmmakers, directors, and cinematographers – sharing ideas and collaborating on projects that push the boundaries of what’s possible on screen.

Our team thrives on bringing ambitious creative visions to life. Being part of the BSC community allows us to contribute our expertise while continuing to learn from those who are shaping the future of cinematography.

Looking Ahead

This patronage reflects our commitment to the industry and reinforces the values that drive iMAG: innovation, collaboration, and technical precision. We’re looking forward to many more opportunities to engage with the BSC network and work alongside some of the most inspiring talent in the business.

How Long Will This Take?

Tue, 01 Jul 2025 13:12:40 GMT

When it comes to virtual production, speed and efficiency are often what get noticed. But what’s really happening behind the scenes? In this thoughtful reflection, Stephen Maddox, iMAG’s Creative & Development Director and an award-winning writer, director, and producer, shares a real-world moment that revealed just how nuanced virtual production workflows can be. From studio resets to spontaneous creativity, Stephen takes us inside the practical and philosophical lessons learned on set, reminding us that in this fast-moving space, innovation is essential, but collaboration is everything.

On a recent project, the director asked how long it would take us to change between scenes while filming. Some of the crew looked a bit puzzled. The director then explained that, on a previous shoot in a purpose-built studio, they had to wait 20 to 30 minutes between scene changes. The entire content system had to be shut down, reloaded, and tested before moving on.

Everyone at the brain bar smiled. In our case, it would take around 20 to 30 seconds. Of course, we could have sat there feeling smug, but the reality is more nuanced. On reflection, the key difference was that we were using pre-recorded plates for travel simulation, while they were most likely working in real-time Unreal Engine environments, which typically take longer to reset.

We’re not about to call that team, in another country, to ask why their process was slower. But the moment did spark a few useful reflections:

Assume the Best.
It’s easy to believe we know better, but in most situations—once we understand the full context—there’s usually a valid reason behind how something is done.

You Might Have the Better Way.
Perhaps you've innovated and found a more efficient process. But the project that director referred to was a few years ago. A lot has changed in virtual production since then. Innovation is constant, and with it comes new ways of working.

Pre-production and Collaboration are Key.
Too often, people try to figure things out in isolation. But film, TV, and series work is a team sport. The more collaborative the approach, the better the outcome. Planning in advance and having open discussions about workflow, especially on the virtual production side, leads to smoother and more efficient shoots.

We’ll dive into the balance between pre-production and spontaneous creativity in a separate post. For now, the takeaway is simple: work together.

Plan how to proceed. Listen to the team managing the virtual production elements. Collaborate to determine the most efficient shooting methods. And when things don’t go as expected—whether due to cast availability, schedule changes, or evolving content—solve it together.

Because in this space, innovation is essential, but collaboration is everything.

Snap Forward 2025

Mon, 30 Jun 2025 15:34:40 GMT

Delivering Visual Impact for Snap Inc.’s Flagship Event at Soho Farmhouse.

When Snap Inc. and creative agency OBO sought to deliver an immersive showcase of innovation and community for Snapchat’s “Snap Forward 2025” at the prestigious Soho Farmhouse, they turned to iMAG for a standout visual experience. The brief was ambitious: create an immersive environment that seamlessly blended technology, creativity and storytelling, capturing the spirit of Snapchat while impressing a high-calibre audience of brand executives and creators from across EMEA.

The Challenge:

The event's multi-zone layout and high-profile agenda, including talks by Snap CEO Evan Spiegel, actor Eddie Redmayne, and Bridgerton star Nicola Coughlan, required precision and elegance in execution. From keynote moments to hands-on phone demos and even a show-stopping party with Sophie Ellis-Bextor, each element demanded flawless video integration to match the calibre of guests and content.

The Solution

In close collaboration with OBO, iMAG delivered a fully integrated video solution across the main stage and two breakout areas.

At the centre of the experience stood a striking 7m x 3.5m ROE Black Pearl BP2V2 LED screen , providing a flawless canvas for keynote sessions, live content, and dynamic visuals. Flanking the main display, two additional high-resolution side screens supported real-time captioning and content reinforcement.

Our system also included a flexible PTZ camera setup and full support for a live on-stage mobile phone demonstration, adding an interactive, real-time layer to the event's content delivery. We also deployed real-time speech-to-text technology, enhancing accessibility and inclusivity across the event.

The Result

The event was a technical and creative success. The main LED wall delivered crisp, broadcast-quality visuals, ideal for an audience immersed in digital media and content-sharing. Across the breakout areas, iMAG ensured consistent delivery and smooth transitions, enhancing engagement throughout. Feedback was unanimously positive, with many crediting the visual setup as a key factor in the event’s impact. True to iMAG’s approach, the technology worked seamlessly in the background, amplifying Snap’s creativity without distraction.

Our Client Said

“Thank you both so much for all your help on Snap! The client was absolutely thrilled with the outcome and specifically mentioned how collaborative and smooth it was working with the team (which we obviously agree with).”

Equipment used:

ROE Visual Black Pearl 2V2 LED Panels
Brompton Tessera SX40 4K LED Processors
Barco E2 Event Switcher

The Compass – British Science Festival

Wed, 18 Jun 2025 10:22:36 GMT

Jubilee Square, Leicester

At the heart of the British Science Festival 2022, an extraordinary installation named The Compass brought science and storytelling together through the power of immersive technology. Commissioned by Illuminos, and delivered by our Graymatter Video team, the project pushed the boundaries of technical production to transform abstract scientific ideas into vivid, immersive experiences.

The Challenge:

Illuminos required a complex structure to act as both an exhibition space and a projection canvas. The installation needed to perform in dual modes: a daytime interior experience where visitors could step inside and engage with research narratives mapped onto the floor, and an evening spectacle with fully mapped visuals displayed on all eight external façades.

The project introduced a host of logistical and creative challenges. Projection equipment had to be discreetly positioned to maintain aesthetic integrity. Every internal surface, including the entire floor, had to be brought to life with animated content. Audio systems needed to ensure clarity throughout the circular footprint, both inside and out. The projection needed to be precisely aligned with a temporary structure, requiring close integration with its design and fabrication. Additionally, the team needed to support real-time synchronisation between internal visuals and external lighting to maintain cohesion across all zones of the experience.

The Solution

From the outset, Graymatter worked closely with Illuminos and structural designers M3 Industries, integrating technical planning into the build process. Using a detailed 3D model provided by M3, our team optimised it for use within disguise servers, allowing us to design the projection mapping arrays in a virtual environment. This enabled the early identification of projector and speaker positions and allowed precise instructions to be relayed back to the structure’s engineers, ensuring the design would accommodate all required hardware from the start.

For the exterior projection, sixteen Panasonic RZ12 projectors were deployed, each fed a unique video signal through a robust custom HDSDI fibre system. These were linked back to disguise GX2c media servers, configured with director, actor, and automatic failover roles. A centralised control room, powered by Blackmagic 40x40 video hub matrices, ensured that any failure would be mitigated seamlessly, providing 24/7 content stability.

On the audio side, a d&b Audio Y-series point source system provided flawless 360-degree coverage outside the structure. Internally, eight d&b E8 speakers, carefully housed outside with their audio directed inward, ensured pristine clarity and immersion.

Inside, eight Panasonic MZ10k short-throw projectors were housed in custom waterproof casings that allowed only the lenses to protrude into the structure. These casings were discreetly embedded into the design, appearing as architectural features rather than equipment. To complement the visuals, iMAG and Graymatter added a lighting layer using ROE Visual LED strips embedded around the base of the internal walls. These strips were powered by Brompton SX40 processors and precisely mapped to the projection content, creating a vibrant and unified sensory experience.

Once the physical setup was established, we worked closely with Illuminos to unwrap and translate the 3D surface into a cohesive 2D content template. By unwrapping the geometry from the centre point outwards, the team achieved a seamless animation layout that maintained creative fluidity across all facets of the octagonal form. This method provided the content creators with maximum flexibility while preserving the integrity of the mapped surfaces.

The Result Res

By day, The Compass offered a calm and reflective space where visitors could wander through flowing scientific stories, experiencing research as a visual journey underfoot. By night, the exterior erupted into life—a beacon of light and innovation that lit up Jubilee Square. Audiences were captivated by the duality of the experience and the precision with which technology had been used to tell deeply human stories of discovery.

For Graymatter Video, this project was a powerful demonstration of the impact that meticulous planning, collaborative design, and cutting-edge AV delivery can achieve. It showcased our ability to deliver immersive storytelling through video, audio, lighting, and projection mapping, blending creative vision with world-class execution.

Credits

End Client: Inspirate

Client: Illuminos

Fabrication: M3 Industries

Equipment used:

ROE Visual Black Quartz 4 LED Screen
Megapixel MVR 4K Processors

Hillsong Colour Conference

Mon, 16 Jun 2025 13:55:54 GMT

O2 Arena, London

As a longstanding partner of the globally recognised Hillsong brand, iMAG was once again entrusted to deliver a standout visual centrepiece for their prestigious Colour Conference at the O2 Arena in London. With over 15,000 attendees and just five hours to complete the setup, the stakes were high. Our challenge? Design and install a visually stunning LED set that delivered on every level.

The Challenge

The Hillsong team wanted a large, curved LED video wall as the centrepiece to transform the main stage into an immersive, unified canvas for high-resolution graphics, scripture, and live crowd shots. The scale and complexity of the build were amplified by the short five-hour window available for setup inside one of the UK’s largest indoor venues. Visibility from all audience angles and seamless visual delivery were paramount.

The Solution

We designed and delivered a spectacular 18m wide, 7m high curved LED screen using ROE MC7-H 7mm indoor LED panels, chosen for their high-resolution performance and exceptional reliability. The centrepiece was flanked by three LED columns on either side, fully integrated with the main backdrop to allow pixel-mapped content to stretch across the entire visual plane.

To enhance legibility for those seated at greater distances, we installed an additional eight relay screens throughout the venue, each connected to the main display feed to magnify smaller text and ensure clarity. Every panel was pre-tested to ensure flawless pixel integrity, and our team used ROE touring frames to accelerate the build process, maximising efficiency and precision.

Despite the tight turnaround, the installation of 390 LED panels—driven by E-Vision processors and content scalers—was completed on time and to the highest standard. Our experienced project managers and technical crew orchestrated a flawless delivery, ensuring the final effect was nothing short of breathtaking.

The Result

The end result was a concave LED video wall spanning over 135 sqm, an immersive stage backdrop that elevated the entire production. This creative and technical solution captured the audience’s attention and allowed Hillsong to convey its message with clarity, emotion, and impact. The fusion of technical brilliance and storytelling created a spiritual and sensory experience that will be remembered for years to come.

Client Feedback

"I love working with the iMAG team. From Charli’s can-do, solutions-focused attitude to Alex’s creative wizardry, and the crew’s ability to install colossal sets quickly and smoothly, they’re among the best teams we’ve partnered with. Whether it’s our West End theatre productions or massive arena shows at London’s O2 and Wembley arenas, iMAG consistently delivers. Their top-tier, well-maintained gear and team of geniuses bring every project, no matter the size, to life. Even our wildest ideas with impossible deadlines end up looking spectacular. We can’t thank them enough."

Hillsong UK Production Manager

Equipment used:

390 Panels of ROE Visual MC7-H
3 E-Vision LED Screen Processors
3 Content Scalers

YARN at Bolton's “Put Big Light On” Festival

Mon, 02 Jun 2025 15:22:01 GMT

Bolton Town Hall, Bolton

Creative studio Novak approached Graymatter Video to provide the technical design and system delivery for YARN, a stunning large-scale projection artwork set to illuminate Bolton’s iconic Town Hall in December 2024. Featuring original music by Ed Carter, YARN was conceived as a captivating audiovisual experience, transforming the Town Hall façade into a moving tapestry of vibrant colour, dynamic motion, and immersive sound.

The installation was commissioned as part of the “Put Big Light On” Festival, honouring Bolton’s rich journey from a modest rural market town to a pivotal force in the Industrial Revolution. Through vivid animations and powerful storytelling, YARN celebrated the town’s renowned mill production, visionary designers, historic landmarks, and modern role as Greater Manchester’s Town of Culture.

The Challenge: Tackling Scale and Complexity

The Town Hall’s vast façade (50m wide, 61m high), dark stone surface, and detailed architecture, including towering portico pillars and a prominent clock tower, posed major challenges. Achieving the creative vision required 150–180 LUX brightness, perfect projection across three building sides, and seamless integration of the staircase, all while avoiding shadows and maintaining flawless clarity.

The Solution: Precision-Delivered LED Technology

We delivered a robust system using ten Panasonic RQ35k and four RZ21k projectors, paired with our disguise GX 3 media servers and advanced 3D mapping to handle the complex structure. A network of Lightware HDMI fibre extenders and a 24 x 24 matrix ensured synchronised, high-bandwidth delivery. For audio, we installed a d&b Audio Y series line array, delivering Ed Carter’s score with immersive clarity. Five custom weatherproof towers secured the installation and provided optimal projection angles.

The result was a breathtaking fusion of light, sound, and storytelling. YARN captivated thousands of visitors, transforming Bolton Town Hall into a mesmerising visual and audio experience that celebrated the town’s industrial roots, cultural icons, and creative future. Our expert technical delivery ensured Novak’s artistic vision came to life, proving the power of collaboration between creativity and precision engineering.

Equipment used:

10x Panasonic RQ35k Projectors
4x Panasonic RZ21k Projectors
disguise GX 3 Media Servers

On Selfridges Pop-Up Retail Installation

Mon, 02 Jun 2025 11:34:31 GMT

The Corner Shop @ Selfridges, London

iMAG proudly supported French creative studio AVOIR in delivering a bold, minimalist pop-up installation at the Selfridges Corner Shop — the iconic Oxford Street space known for hosting some of the world’s most imaginative retail concepts and innovations.

This marked Selfridges’ first Corner Shop activation of the year, showcasing Swiss performance brand On’s The Body is Art, Part II campaign, fronted by acclaimed artist and On ambassador FKA Twigs. Visitors were drawn into a visually striking, interactive environment that blended art, technology, and fashion in one of London’s most prestigious retail locations.

For iMAG, this project was an opportunity to bring AVOIR’s creative vision to life by delivering a seamless, technically flawless experience that embodied On’s cutting-edge brand identity and captivated an international audience.

The Challenge: Delivering Minimalist Design with Interactive Power

With a compressed lead time over the holiday break, iMAG faced the challenge of supporting AVOIR in designing and delivering an installation that combined sleek, minimalist aesthetics with powerful interactive engagement.

The setup demanded custom-engineered structures to house four ROE Ruby LED screens, alongside a media and processing backbone capable of driving high-performance video playback and supporting the campaign’s interactive elements. The system also needed to handle precision synchronisation, robust signal distribution, and reliable real-time tracking — all while maintaining flawless performance in the dynamic, high-profile environment of the Selfridges Corner Shop.

The Solution: Engineering an Immersive, Experiential Brand Moment

iMAG crafted a complete, end-to-end technical solution tailored to the project's creative and functional requirements. The team coordinated custom metalwork to integrate four ROE Ruby LED screens , ensuring the visual presentation aligned with the clean, minimal aesthetic envisioned by AVOIR.

For content playback, we deployed a disguise pro4x2 media server, providing robust, synchronised delivery of the rich visual media. Advanced video processing was handled through Megapixel VR, ensuring exceptional colour accuracy and flawless synchronisation across the display system.

For the interactive element, we incorporated real-time tracking using Nuitrack software, powering the dynamic, engaging interactive visuals that elevated the installation beyond a standard display. Behind the scenes, this system ran on a powerhouse hardware setup to provide the muscle required to deliver ultra-smooth interactive performance.

Our expert team managed the complete technical infrastructure, from hardware integration and software configuration to on-site calibration and fine-tuning, ensuring every element worked seamlessly together. The result was a striking, immersive installation that turned the Selfridges Corner Shop into a canvas for innovation and creativity. It amplified On’s brand identity and delivered an unforgettable visitor experience that blended fashion, art, and cutting-edge technology.

Equipment used:

ROE Visual Ruby 2.6mm LED Screens
disguise pro4x2 Media Server
Custom-Engineered Metal Work
Nuitrack Real-Time Tracking
Megapixel MVR 4K Processors

Bournemouth 7s 2025

Sun, 01 Jun 2025 14:40:19 GMT

Bournemouth University Sports Campus in Christchurch

The Bournemouth 7s Festival, known as the world’s largest sports and music festival, draws tens of thousands of visitors annually. In 2025, iMAG was once again approached to deliver a large-scale, fully integrated LED screen and video control solution across multiple festival zones, including the Main Stage, Main Sports Pitch, Outer Pitches, and Bars. With such a diverse and high-footfall setting, the client required a solution that was not only technically flawless but visually unforgettable.

The Challenge:

Creating a unified video system for a large and complex outdoor event like Bournemouth 7s involved numerous significant challenges.. Each screen location had unique viewing requirements, light conditions, and audience interactions. The main pitch required a live scoreboard visible from all angles, while the main stage and bar areas needed immersive, high-definition visuals to match the energy of headline performances. All systems needed to operate seamlessly over several days of non-stop content, under unpredictable weather, and with zero tolerance for technical downtime. Above all, the solution had to ensure that brand and sponsor visibility was uncompromised across every screen.

The Solution

We deployed a bespoke LED solution across the festival site using our extensive inventory of premium equipment and industry-leading video control expertise. For the main bar, we installed a striking 5m x 2.5m screen built from our ROE Visual BQ4 panels . The same high-resolution BQ4 system was used for the main pitch scoreboard, measuring 4.5m x 2.5m, and engineered to deliver real-time sporting updates, event branding, and crowd prompts with absolute clarity.

Video processing was managed through the powerful Megapixel MVR 4K system, selected for its capability to handle multiple feeds and ultra-reliable 4K content delivery. In addition to the primary installations, we installed numerous bar and outer pitch screens across the site, all built from the same BQ4 panels to ensure consistency in brightness, resolution, and colour fidelity. These were managed via a centralised control hub, allowing real-time updates across all zones.

Equipment used:

ROE Visual Black Quartz 4 LED Screen
Megapixel MVR 4K Processors

Gucci Cruise 2025

Thu, 29 May 2025 13:20:19 GMT

The Tanks @ Tate Modern

When Gucci announced its Cruise 2025 showcase at the Tate Modern, the world’s attention turned to London. This wasn’t just another fashion show; it was the debut collection of Sabato De Sarno, and it demanded a visual experience as bold and boundary-breaking as the collection itself. As the chosen technical partner, iMAG and Graymatter Video collaborated with creative production powerhouse INCA to deliver a spellbinding projection-mapped spectacle.

The Challenge: Blending Heritage and Innovation

The brief? Transform the iconic Turbine Hall into a dynamic canvas that immersed attendees in Gucci’s visionary world. But this wasn’t just about projection. It was about storytelling. Technology needed to enhance, not compete with, the artistry of the garments, the venue, and the creative partnerships shaping the event.

The Solution:

Our team devised a bespoke video solution built around precision mapping, cutting-edge control, and cinematic artistry. We deployed 12 Panasonic PT-RQ35K projectors to cover the vast concrete floor of the Turbine Hall with seamless visual content, achieving remarkable projection mapping. To ensure flawless content delivery, we used our disguise GX3 servers, which guaranteed frame-perfect playback and allowed complete creative flexibility. The generative content, developed by the world-renowned Luke Halls Studio using TouchDesigner, created reactive and organic visuals that elevated the collection’s narrative to new heights. All of this was delivered under tight timelines, in a high-stakes creative environment, and within one of the UK’s most complex architectural spaces.

Equipment used:

12 x Panasonic PT-RQ35K projectors
disguise GX 3 Media Servers

Why Pro-LED is Essential for Exceptional Experiences

zara@imagdisplays.co.uk — Wed, 21 May 2025 11:54:38 GMT

In a landscape where audiences are more visually discerning than ever, display technology isn’t just a tool; it’s the stage upon which your brand, message, and creativity come to life. And not all stages are created equal.

At iMAG, we have long recognised high-end LED solutions as the cornerstone of elevated visual storytelling. That’s why we are proud to be a ROE Visual house, working exclusively with the world’s leading LED manufacturer to ensure that every project we undertake meets uncompromising standards.

“There’s a difference between ‘good enough’ and genuinely world-class,” says Alex Strachan, Managing Director and Technical Director at iMAG. “When our clients invest in high-profile moments, whether it's a headlining festival slot, a global brand launch, or a unique experiential marketing stunt, they deserve technology that enhances, not limits, their vision.”

Not All LED is Created Equal

Whether you're producing an immersive brand activation or delivering a high-profile corporate conference, here are four reasons why professional-grade LED technology sets the benchmark:

Exceptional Image Quality: High-resolution pixel pitches, 16-bit colour depth, and advanced HDR capabilities ensure stunning clarity, deep contrast, and precise colour reproduction. This is essential for brand storytelling, close-up camera work, and immersive design, where every visual detail matters. For our clients, this means a final output that reflects their brand with breathtaking precision, elevating both visual impact and audience perception while delivering peace of mind that their message will land exactly as intended.

Unshakable Reliability: ROE products are meticulously engineered for durability, stability, and long-term resilience, even in the most demanding environments. That kind of dependability gives production teams the freedom to focus on the creative, not the kit, confident that everything will perform perfectly, every time.

Broadcast-Ready Performance: Panels such as our ROE Ruby or Black Pearl 2v2 offer ultra-high refresh rates, low scan ratios, and low latency, making them ideal for multicam setups and virtual production stages. They integrate seamlessly with camera systems, preventing flicker and moiré effects, ensuring smooth visuals for live feeds and recordings.

Creative Flexibility: With modular designs and options for corners and curves, we can create bespoke solutions that respond to your creative ambitions. Whether the challenge involves a 360-degree rig, a seamless cube, or a fully integrated studio volume, we can make it happen.

Beyond the Price Tag: Why Confidence Comes from Quality

Let’s be honest: budget is always a consideration. But when stakes are high, cheap can become costly. There’s no worse feeling than seeing an experience falter because of kit that couldn’t keep up.

“We may not be the cheapest option, and that’s intentional,” Alex explains. “We’d rather deliver something extraordinary and reliable than cut corners. Our clients aren’t just paying for pixels; they’re investing in peace of mind, executional excellence, and a partner who understands what’s at stake. With iMAG, you’re not just hiring gear. You’re gaining a partner who treats your vision with the same intensity, pride, and care as you do.”

The Bottom Line?

Don’t compromise. Because when your brand’s story unfolds in front of thousands, you only get one shot to make it unforgettable.

We’re always eager to collaborate with forward-thinking creatives, producers, and technologists. Contact Us to explore how we can support your next big idea.

Why Creative Collaboration is the Heart of Every Great Production

Tue, 22 Apr 2025 11:25:42 GMT

When people talk about the AV industry, they often focus on the tech. But here’s a truth every successful production professional knows: the real magic doesn’t come from the kit. It comes from the people.

IAt iMAG, we’re proud to have built our reputation not just on having world-class technology, but on cultivating collaborative AV partnerships that transform great ideas into unforgettable visual experiences. Because whether you’re delivering a global brand activation, an immersive fashion show, or a high-stakes live broadcast, your technology is only as good as the team behind it.

Collaboration: The Innovation Engine

Across industries, the most groundbreaking work emerges when specialists work not in silos but side by side. In AV production, collaboration between creative directors, producers, technical teams, and suppliers unlocks a level of innovation no single player could achieve alone. At iMAG, we believe early-stage collaboration drives smarter outcomes. By engaging deeply from concept to execution, we anticipate challenges, spot new opportunities, and push creative boundaries. This isn’t about simply delivering a service; it’s about co-creating a vision.

Building Unshakable Trust for Seamless Delivery

Behind every exceptional production is an unshakable foundation of trust. For over twelve years, we've built our reputation not just on technical excellence but on being trusted collaborators. Trust empowers teams to stay calm under pressure, communicate openly, and work with confidence, even when the stakes are sky-high. In the fast-paced world of live events, trust transforms a group of specialists into a synchronised force. It’s the silent strength that ensures flawless delivery and unforgettable impact.

Putting People First to Strengthen Every Project

While impressive tools and equipment play a role, the real magic of any production comes from people. It’s the individuals who bring passion, insight, adaptability, and creativity to their roles who push projects forward and make the work truly meaningful. Recognising this human factor means valuing not just what each person does, but how they think, collaborate, and care about the final result. It’s about fostering a team culture where people feel seen, respected, and motivated to bring their best every time.

A Reflection for the Industry

As production leaders and practitioners, we have a collective responsibility to focus on the things that truly make a difference. Technology will keep evolving, but it’s the people, the trust they build, and the spirit of creative collaboration that will always be the heart of great work. Creative collaboration isn’t a sales pitch. It’s the foundation of meaningful, lasting success.

Final Thought

For us, success isn’t just measured in pixel-perfect screens or perfectly timed cues. It’s measured in the strength of our creative partnerships, the trust we build, and the collaborative spirit we bring to every production.

So the next time you think about what makes a production truly great, remember: it’s not just the technology. It’s the team.

KGM Actyon Launch Marketing Campaign

Mon, 21 Apr 2025 14:32:06 GMT

Bicester Heritage Centre

When KGM prepared to introduce its striking new Actyon coupe SUV to the world, the success of the launch marketing campaign was critical. Collaborating with the talented team at Visarc, iMAG was brought in to deliver the campaign’s visual centrepiece: a stunning LED backdrop that would powerfully showcase the car across television, cinema, social media, and KGM’s full digital and retail ecosystem.

The Challenge: Tough Conditions, Tight Timelines

The campaign was filmed in a historic aircraft hangar—a dramatic but technically challenging location. The near-freezing temperatures, vast space, and compressed production timeline created significant logistical and technical hurdles. The team needed an LED solution that could deliver flawless in-camera visuals under difficult conditions, ensuring no delays and no need for costly post-production corrections.

The Solution: Precision-Delivered LED Technology

We deployed our cutting-edge ROE Ruby LED screen, constructing an impressive 8-metre by 3-metre backdrop on-site. Renowned for its exceptional colour reproduction, clarity, and seamless integration with camera systems, the ROE Ruby panels were the perfect choice to showcase Visarc’s captivating AI-driven content. Despite the harsh environment, our expert team worked efficiently and precisely, ensuring every shot was captured on time and at the highest standard of quality.

The result was a visually stunning, multi-channel marketing campaign that successfully positioned the KGM Actyon as a bold, innovative vehicle in a crowded automotive market. The campaign rolled out across national television, cinema spots, social media, digital ads, manufacturer and dealer websites, and in-showroom materials.

Equipment used:

ROE Visual Ruby 2.6mm LED Screen
Brompton Tessera SX40 4K LED processor

Twelve Years of iMAG: Built on Vision, Powered by People

Fri, 11 Apr 2025 09:34:08 GMT

Twelve years ago, iMAG launched with a single, powerful goal: to deliver exceptional LED display solutions with creativity, technical precision, and a people-first mindset. Back then, the industry looked very different. But even as technologies evolved, projects became more ambitious, and our toolkit expanded, one thing never changed—our commitment to people.

As demand for integrated solutions grew, so did we. In 2018, we welcomed Graymatter Video to the iMAG family, unlocking the ability to deliver full-spectrum video solutions including LED screens, projection mapping, advanced video control, camera systems and beyond. This meant bigger ideas, bolder builds, and seamless delivery across some of the world’s most dynamic creative environments, from Netflix virtual sets and Gucci catwalks to global exhibitions and broadcast spectaculars.

Yet throughout this growth, we’ve stayed true to our roots: passionate about partnership, obsessive about detail, and united by a genuine love for what we do.

You’ve Been at the Heart of It All

Our story is made up of people.

The core team, whose relentless drive, creativity and care bring our vision to life every day.

The freelancers, who jump in, go the extra mile, and carry our values onto every site.

The clients, who dare to dream big and trust us to help deliver those visions.

The suppliers and collaborators, whose innovations and belief in us have helped push the limits of what’s possible.

To all of you: thank you. For your belief, your trust, and for being part of the iMAG journey.

Here’s to the Next Chapter

Twelve years is a milestone, but we’re far from finished.

With new faces, new tools, and new challenges on the horizon, the next chapter of iMAG is shaping up to be our boldest yet. We’re excited. We’re grateful. And we’re ready. Here’s to the next twelve.

Imagine. Create. Deliver. Together.

iMAG Grows Again! Get to Know Our Latest Team Members

zara@imagdisplays.co.uk — Tue, 08 Apr 2025 15:14:02 GMT

At iMAG, we’re all about transforming creative visions into extraordinary visual experiences. As we charge ahead into an exciting phase of growth, we’re thrilled to introduce three brilliant new team members who will help us elevate our delivery, innovation, and client service to even greater heights.

This expansion builds on a landmark year for iMAG, where we achieved an incredible 35% growth, fuelled by deepening client relationships and an expanding portfolio of cutting-edge technical solutions. From global giants like Gucci, Lego, and Mercedes-AMG F1 to creative agencies, production companies, and event teams, iMAG is trusted to deliver moments that captivate, engage, and inspire.

Let’s meet the newest stars on the iMAG team!

Robin Evans — Our New Account Director

With over three decades of experience, Robin Evans joins iMAG as Account Director, bringing a wealth of expertise as a producer, project manager, and client lead. Known across the industry for his passion and precision, Robin is a master at weaving advanced technology into unforgettable event experiences. His arrival strengthens our client services, ensuring every project is delivered not just with technical excellence, but with a client-first approach that defines iMAG.

Matt Waller — Strengthening Our Project Delivery Power

Say hello to Matt Waller, our new Project Manager, whose impressive background spans complex AV projects. Matt’s hands-on experience and calm, strategic mindset are key to delivering seamless, ambitious client projects. Whether it’s a large-scale exhibition or high-end corporate event, Matt helps ensure every detail runs like clockwork.

Zara Young — Driving Strategic Marketing Excellence

Joining the team as Marketing Manager, Zara Young brings 15 years of expertise in marketing, communications, and public relations, including nine years focused specifically on AV and live events. Zara’s strategic vision and deep industry insight will play a crucial role in amplifying iMAG’s brand presence, strengthening market positioning, and driving forward campaigns that reflect the company’s bold, client-focused spirit.

Why This Matters for Our Clients

Alex Strachan, iMAG’s Managing Director, sums it up perfectly:

“We’re thrilled to welcome Robin, Matt, and Zara to our expanding team. Each brings invaluable expertise and energy, which will be instrumental as we continue our ambitious growth trajectory. Our commitment to investing in exceptional talent ensures that we continue to deliver innovative solutions and unparalleled service to our clients.”

These appointments reaffirm our commitment to operational excellence, innovation, and client success. As we expand, we remain focused on delivering bold, creative solutions that consistently exceed expectations.

Behind the Scenes: LEGO Magic at Battersea Power Station

Tue, 08 Apr 2025 09:59:26 GMT

At iMAG, we’re all about transforming creative visions into extraordinary visual experiences. As we charge ahead into an exciting phase of growth, we’re thrilled to introduce three brilliant new team members who will help us elevate our delivery, innovation, and client service to even greater heights.

Imagine transforming London's Battersea Power Station, an iconic historical landmark, into a vibrant LEGO factory filled with color, movement, and storytelling. This is exactly what our Graymatter Video team, along with Hello Charlie, IMPACT/Rapport WW, and production director Daniel Postlethwaite, aimed to achieve. However, what the public witnessed that night was merely the tip of the iceberg. Let's take you behind the scenes and explore the world of media servers, projection arrays, and digital precision that made this event unforgettable.

Engineering Precision for Maximum Impact

Delivering the brightest, clearest projection on a vast, dark brick façade required an arsenal of top-tier technology. To hit our target of 150 LUX across the entire building, we deployed twelve Panasonic PT-RQ35 3-Chip DLP 4K projectors and ten Panasonic PT-RQ25 3-Chip DLP 4K projectors. At the heart of it all were two disguise GX 3 media servers, running in a Director and Understudy configuration with Quad DVI VFC cards. These systems fed eight unique outputs into a 24 x 24 Lightware MX2 matrix, splitting and driving each triple stack of projectors to achieve seamless, uniform coverage.

Battersea’s scale demanded nothing less. Previous projection projects on the site had struggled with underpowered setups, leaving audiences underwhelmed. For us, failure wasn’t an option. This wasn’t just about stacking more projectors — it was about designing the perfect configuration, calculated with precision and supported by disguise’s advanced tools.

Overcoming Complex Projection Challenges

This project presented several challenges beyond sheer scale. Seasonal factors forced us to rethink our traditional projection positions: the Coal Jetty, usually a preferred site, was ruled out because of dense tree foliage. Instead, we engineered two custom projection towers inside the tree line, much closer to the building.

Every angle, every light cone, and every obstruction had to be accounted for. Using detailed 3D models in the disguise platform, we plotted exact projector locations and calculated the necessary clearances to avoid clipping or masking from the towers themselves. This digital precision allowed us to export the entire layout into our CAD system, generating meticulous site plans for the build and setup teams.

Crafting a Creative and Technical Masterpiece

On the night of the activation, Battersea Power Station was transformed into a dynamic, animated LEGO world. The audience watched as giant robotic arms assembled Minifigures with playful precision, culminating in an awe-inspiring finale as the figures were launched skyward from the building’s iconic chimneys. The installation seamlessly blended art, narrative, and cutting-edge technology, creating a brand moment that resonated with both on-site spectators and online audiences around the world.

For iMAG and Graymatter, this project was a proud milestone. It exemplified what we stand for: pushing the boundaries of what’s possible, blending art and technology, and collaborating with world-class partners to bring ambitious visions to life. The activation didn’t just showcase LEGO’s playful brand spirit; it demonstrated the power of creative storytelling, delivered through precision technology.

Key Team Credits

Project Manager: Dan Postlethwaite
Creative Lead: Jackson Taylor
Video HOD and disguise Operator: Daniel Gray
disguise Operator: Andy Coates
System Tech: Henry Giles
Projectionists: David Voyce, Alex Peginton

Ready to Bring Your Vision to Life?

Whether you’re planning a large-scale brand activation, a cutting-edge projection mapping project, or an unforgettable live experience, iMAG is here to help you push the boundaries of creativity and technology. Our team thrives on ambitious challenges and loves collaborating with brands, agencies, and production partners to make extraordinary ideas a reality. Get in touch with us today to explore how we can help bring your next big vision to life.

Mercedes-AMG PETRONAS F1 2025 Livery Reveal by Whatsapp

Tue, 18 Feb 2025 10:01:36 GMT

King's Cross Train Station & Covent Garden, London

When the Mercedes-AMG PETRONAS Formula One Team prepared to unveil its striking 2025 livery, the excitement wasn’t meant to stay confined to the O₂ at F1 75 Live. WhatsApp, aiming to bring fans even closer to the moment, launched a parallel fan activation designed to run alongside the main event. The goal was to offer fans across London and New York a live, immersive glimpse of the livery reveal — even if they weren’t inside the venue.

To deliver such an ambitious activation, the creative agencies Bazaar and Kaleida enlisted iMAG, known for its precision-led, high-impact LED and video control solutions. The challenge was clear: create a seamless, synchronised experience across multiple public locations that matched the drama and energy of the main stage reveal.

The Challenge: Creating Multi-Site Magic for Fans

At the heart of the project lay the challenge of coordinating simultaneous activations across three iconic and technically demanding locations: London’s bustling Covent Garden, the dynamic King’s Cross station, and the legendary Grand Central Station in New York.

Each venue presented its own set of environmental and logistical complexities. Public spaces meant that the setup had to integrate perfectly into the surroundings, attracting fans without disrupting the flow of city life. The visual displays needed to deliver razor-sharp clarity and brightness, ensuring passers-by could engage fully, even in daylight or under competing ambient lighting. Most importantly, the system needed to synchronise content precisely with the live livery reveal happening inside the O₂, ensuring a unified fan experience across continents.

The Solution:

We delivered an end-to-end technical video solution, drawing on our expertise in LED systems, advanced video control, and event synchronisation. The team deployed ROE Visual BQ3 LED panels , renowned for their outstanding visual performance and suitability for outdoor use.We utilised our innovative BQ corner solution to create seamless, cube-shaped displays that maximised viewing angles and enhanced audience engagement from every direction.

Behind the scenes, our advanced video control systems ensured that the content streamed across the sites was synchronised with the main event inside the O₂. The team’s meticulous planning, combined with flawless onsite delivery, ensured that when the Mercedes-AMG PETRONAS 2025 livery was unveiled, fans watching experienced the moment together, live, and in stunning detail.

This activation wasn’t just a display of technical excellence, it was a testament to the power of creative collaboration and brand storytelling. By transforming public spaces into immersive viewing zones, iMAG helped WhatsApp and Mercedes-AMG PETRONAS bring global fans into the heart of the reveal moment, proving once again that extraordinary experiences happen where cutting-edge technology meets passionate execution.

Equipment used:

ROE Visual BQ3 LED Screen
BQ Corner Panels
Resolume Media Server
Megapixel MVR 4K Processors

XR in focus: The reality of XR studios

Tue, 07 Jan 2025 16:02:49 GMT

Check out this #XR interview & write up by Inavate Magazine with our very own Dan Gray ! Full article available in link below.

“Daniel Gray, director of Graymatter Video works alongside sister event production company iMAG .

Gray explained: “XR stands for extended reality. Rather than it being just virtual reality, an XR stage encompasses many different mediums of virtual. The XR stages that have been developed in the last two years use LED screen technology to create the environment around a person or subject.

“Unlike previous virtual stages, which are traditionally green screen, the new LED XR stages allow a person to stand within the environment and to see the environment around them, projected onto LED screens by the media servers. It helps actors, presenters or anybody within that environment to interact with the environment rather than having to imagine it, as is the case with green screen. You can also bring augmented reality into that environment adding 3D objects generated within the servers that can be virtually inserted into the set.”

SoCal meets UK LED Virtual Production

Tue, 07 Jan 2025 14:50:03 GMT

All the Old Knives (Amazon/Lionsgate) in partnership with Treehouse Digital - Film & TV

This project was filmed during the peak of COVID with the situation of how to get the cast/crew to Southern California and filming during golden hour for long periods of time when travel restrictions were at their hardest. The solution was bringing Southern California to the UK and make golden hour last all day if needed.

VFX Producer, Tim Field says:

Throughout this project it was a delight to see how the various VFX teams worked together to achieve a photo-real environment for real-time principle photography. This relied on the ingenuity and expertise of all involved to make the approach a success

How we created the set...

Blending our state-of-the-art mobile LED virtual production facility using our ROE Black Onyx 2 matched with the Brompton SX-40 and driven by our disguise media servers, the team also had to build a massive, curved screen with no weight loading in the roof. To do this, the team engineered a way for it to all be ground supported yet hold the epic size (5.5m by 24m).

We were able to utilise filming plates that were captured from Southern California to bring Southern California to the UK.

Delivering a successful project...

A pivotal aspect of the collaboration was the construction of the custom LED volume, designed with precision to meet the project's specific needs. iMAG Displays' unique approach to design, tailored to the exact requirements, location, and duration, was integral to the project's success.

Equipment used:

Motion Performance Capture meets LED Virtual Production

Tue, 07 Jan 2025 14:43:56 GMT

Imaginarium Studios & Cinesite - Film & TV

In an era where technology and artistry converge to redefine filmmaking, the collaboration between Andy Serkis and Imaginarium Studios, Cinesite, and iMAG Displays at Pinewood Studios in Iver stands as a testament to the pioneering possibilities of cinematic innovation. This project melded Imaginarium Studios' motion capture prowess using Unreal Engine and Cinesite's expertise in VFX content, all brought to life on the canvas of iMAG Displays' custom LED volume.

Imaginarium Studios says:

Such an amazing start to a great partnership blending our technologies of Motion/Performance Capture with LED volume Virtual Production with such synergy across the teams. We look forward to many future projects together and iMAG joining us on the Pinewood Studio – Iver lot.

How we created the set...

Blending our state-of-the-art mobile LED virtual production facility with bespoke and custom led screen backdrop scenarios using our ROE Black Pearl 2v2 matched with the Brompton SX-40 and driven by Unreal Engine.

While Imaginarium Studios Motion/Performance Capture was running at the same time with the CGI character showing downstream via video feed.

Delivering a successful project...

Equipment used:

ROE Black Pearl 2v2
Brompton SX40 4K HDR
Unreal Engine

International Swimming League

Tue, 07 Jan 2025 14:04:56 GMT

Global Project, UK & Europe

An international aquatic adventure with a variety of indoor & outdoor LED screens required poolside; the key visual centrepiece of this competitive swimming event.

Our creative, multi award-winning client were selected to provide the full event production across Europe and North America for this world class events covering multiple countries.

Our Client said:

I'd like to thank you for your help with the project. The team have been great and the show went very well! On to the next one now guys!

How we created the set...

This challenging brief posed many obstacles, from its water side location to multiple locations spanning Europe and North America. iMAG was selected to provide the LED and video control for this incredible project, with a proven working background in R&D this allowed our technical teams to problem solve and identify the best led solution - ensuring brightness and vividness in this unique production environment.

Delivering a successful project...

Selecting the right product for the televised event was critical the iMAG technical team selected the ROE Diamond 2.6mm; this product was the obvious choice with its colour contrast and incredible vividness on camera. This complex scenic build was overseen onsite by our dedicates project manager and build teams.

Equipment used:

164 x ROE Diamond 2.6mm LED panels
2 x Brompton SX40 4K LED Processors
1 x Custom Ground Stack System

iMAG and Treehouse Digital Deliver Mobile Virtual Production Facility

Tue, 07 Jan 2025 12:05:02 GMT

In October last year, technical production and LED screen hire company, iMAG, joined forces with film production company Treehouse Digital, to pioneer a state-of-the-art mobile LED virtual production facility.

When the pandemic flipped the events landscape on its head, they were ready to help the film and live events industries navigate through the global restrictions. The result is a mobile facility that offers a 360-degree LED workflow, which includes an in-house drawing team, rigging specialists and full LED set up.

“We were quick off the mark with our full-service mobile VP solution and it has definitely been paying off,” said iMAG’s MD and technical director, Alex Strachan. “With Treehouse Digital bringing years of experience in filmmaking, and iMAG offering the hardware, and our knowledge and expertise gained through working in high pressure live environments, the partnership is a match made in heaven."

NME Awards

Tue, 07 Jan 2025 12:03:33 GMT

NME Awards

Our client an industry leading production director & award winning studio, were tasked with the return of The NME Awards to London’s O2 Brixton Academy - celebrating the very best musical talent, with live performances from AJ Tracey, FKA Twigs, rising stars Yungblud and Beadadoobee, a collaboration between rapper Slowthai and Mura Masa, and an epic closing set by The 1975. The highlight of the evening was an surprise award winner in the shape of songstress Taylor Swift.

Production Director says:

Just wanted to express my thanks for all of your hard work in both pre-production and on-site delivery. Excellent service all round, sending my personal thanks and gratitude on behalf of all here. Very much look forward to working with you all again soon.

How we created the set...

We were given a brief to provide a uniquely innovative deconstructed LED screen build, and to deliver the entire video production from custom led rigging right through to content delivery alongside our control brand Graymatter Video. IMAG Displays, was tasked with delivering the screen requirements, which included coordination of content for 35 awards and the multiple live performances.

Delivering a successful project...

The large-scale design involved multiple LED panels, staggered stage left and right in step fashion, which proved a big challenge requiring carefully balanced weight load and rigging from the roof. Work on the project began with design drawings, weight calculations and content maps. The concept phase took approximately a month of planning, followed by multiple site visits and production meetings. A lot of people said what we were attempting wasn't possible but, with the team assembled, we did it.

Equipment used:

322 x ROE Diamond 2mm LED panels
4 x Brompton Tesserra SX40 4K HDR
8 x Brompton XD Receivers
2 x Disguise gx-2c media servers
2 x 75" TV Screens
Pre-Production

Hillsong Church

Tue, 07 Jan 2025 12:02:46 GMT

02 Arena, London

To provide and run 6 30sqm Indoor LED ROE MC-7mm screens in a back to back formation, flown above a central stage at Londons 02 Arena for four days of live shows.

Production team says:

Very professional and efficient & always fun to work alongside! Our dedicated LED supplier across all our venues & events.

How we created the set...

Due to the O2's busy schedule we had only 4 hours to build and commission 180m2 of LED screens and their operating systems before more production was built under

and around us!! Each screen was to have an independent signal and the screens were rigged on a Kinesys system as vertical movement was part of the show.

With over 800m of Socapex and 1 km of Cat 6 cable management was a major challenge! As was handling and installation of the sheer quantity of kit in such a short timeframe!

Delivering a successful project...

iMAG chose the ROE MC-7 product, because of it's light weight and fast installation system. We met the 4 hour install and commissioning deadline by detailed pre-planning and thorough briefing of the 15 person, experienced install crew!

De-rigging immediately after the last show and was completed well within the 6 hour slot. We're proud to say that with thanks to our amazing crew, it went seamlessly!

Equipment used:

180sqm x ROE MC-7 Screen
4 x E-Vision Screen Processors
12 x Barco Image Pro 2s Scalers
400 Amp Power Lock Distro
1000m Cat 6

Mobile World Congress Exhibition

Tue, 17 Dec 2024 12:44:18 GMT

Barcelona

Working In partnership for the 3rd year with one of the UK's leading, award winning experiential design agencies. We were asked to provide multiple LED columns

and a high resolution indoor LED screen for their client's flagship 4000m2, dual levelled exhibition stand, boasting 28 meeting rooms and a keynote conferencing area.

The installation was at Mobile World Congress in Barcelona, which surpassed their record of 100,000 visitors for the first time in the events history with nearly 101,000 attendees.

Design & Studio Manager says:

We have been working successfully with IMAG for the past 3 years, and have relied on their support and expert knowledge to exceed our clients expectations on audio visual delivery. They are thorough, easy to work with, always willing to take the time to discuss alternative audio visual solution's and deliver creative well thought out, bulletproof solutions which never fail to impress.

How we created the set...

Delivering this project seamlessly was key to iMAG values, with our absolute focus on kit quality and service. Pre-planning, testing and attention to detail were vital to the successful outcome of this project. With back-up processors and 'worst case' scenario planning, the iMAG team were meticulous in the testing and overall detail.

This focused and thorough planning ensured the installation surpassed the clients expectations and provided a visually impressive centre piece. We also needed to ensure that our camera crew were able to capture the keynote conference delivery and provide the full camera production.

Delivering a successful project...

One of the most challenging aspects of delivering this project was the unique simplicity of the LED build and maintaining screen consistency and quality throughout

both the columns and main LED screen. Creating a unique and seamless experience using our award winning high resolution ROE Black OnyX 3.4mm LED we installed a simple screen and column design. The Black OnyX is perfect for up close viewing in the indoor environment and provides amazing vividness and high quality.

Having a high resolution indoor LED screen as the exhibition stands main focal point, allowed the keynote speakers to display their presentations on a large scale, enabling a greater number of attendees to observe and increased visitor duration on the stand.

Equipment used:

130 x ROE Black OnyX 3.4mm LED panels
2 x Brompton Tessera M2 Screen Processors
1 x Pandoras Box Media Server
4 x Sony PMW 350 Camera
1 x FOR.A Vision Mixer

The Telegraph Cruise Show

Tue, 17 Dec 2024 12:43:27 GMT

The ExCel, London

Working alongside The Telegraph Events team at the Cruise Show held at the ExCel, London. The Telegraph Cruise Show showcases the best travel opportunities, holiday ideas and cultural experiences from every corner of the globe. After seeing a spur of the moment test build carried out at our warehouse, the team at Telegraph Events loved

the idea of a 360 degree, cylindrical curved LED screen to be installed into the roof of the iconic ExCel centre.

Event Organiser says:

I've been meaning to send you an email all week to say a HUGE THANK YOU! ... So thank you and to the team! It looked great!

How we created the set...

After seeing a spur of the moment test build carried out at our warehouse, the team at Telegraph Events loved the idea of a 360 degree, cylindrical curved LED screen to be installed into the roof of the iconic ExCel centre. The ROE MC7-H 7mm LED screen was chosen by our technical team due to It's varied curve capabilities, both convex and concave; enabling it to be built in unique and creative ways providing a multifaceted solution for both indoor and outdoor environments.

Delivering a successful project...

Based in the centre of the exhibition hall at The ExCel London. This stunning visual LED centrepiece created a dynamic and rotating display for this award winning exhibition delivered by Telegraph Media.

Equipment used:

108 x ROE MC7-H 7mm LED Screen
E-Vision LED Processor
7m Diameter Circle Truss
Resolume Media Server
3 x LED Technicians
Custom animation feature with clients content

Dyson Exhibition Stand at IFA

Tue, 17 Dec 2024 12:41:59 GMT

Berlin, Germany

Dyson's creative team designed a large duel levelled exhibition stand at IFA, a world leading consumer electronics exhibition held annually in Berlin, Germany.

They enlisted our services to provide a custom, multifunctional LED screen & audio visual video display to enhance their stunning content and increase the

consumers exhibition experience.

Communication & PR team says:

A HUGE THANK YOU!

The event went amazing, the screen was amazing, team was amazing.

Thank you so much.

How we created the set...

This project came with tight build & de-rig times, therefore we had to ensure stringent pre-planning enabled us to install the 2 large scale high resolution ROE Black OnyX

3mm Indoor LED screens within the required timescales. This included the fully cladded LED screen wrap around the external perimeter of the stand and the LED screen in

the dedicated consumer retail area. Selecting the right product for this project was imperative due to the viewing distance, indoor environment of the exhibition and of course the tight build schedule.

Delivering a successful project...

By selecting the multi award winning, high resolution ROE Black OnyX 3.4mm Indoor LED screen we were able to produce an audio visual display that not only enhanced the stand but increased visitor dwell times. The 3.4mm pixel LED pitch of the ROE Black OnyX is perfect for up close viewing in the indoor environment and its high resolution provides impressive contrast ratio with a fantastic pure black! Our LED technicians installed 2 further high resolution indoor LED screens in key areas throughout the

stand, including the consumer area and the VIP press area, along with 8 x 46" LCD screens in the retail area. The custom content was displayed across all of the screens and showed their new Tokyo and Oxford Street stores, product advertising and demonstrations of their exciting product portfolio.

Providing all of the live camera work for the press launch hosted by Dysons CEO meant the content was simultaneously shown over all 3 screens, illustrating the high level of service the iMAG team are proud to deliver.

Equipment used:

182 x ROE Black OnyX 3.4mm LED panels
8 x 46" LCD Screens
3 x Brompton Tessera M2 Screen Processors
1 x Pandora Box Media Server
2 x Sony PMW 350 Camera
1 x Media Player
3 x Laptop and Playback

Next Stop: Travel Simulation with LED Virtual Production

Wed, 11 Dec 2024 13:08:53 GMT

The Last Bus (Netflix Series) in partnership with Treehouse Digital - Film & TV

From the start, this project was going to be tough to deliver. From limited budget to a venue with no weight loading, the team were able to look through the problems and offer solutions along the way. How can we film a bus, during COVID, and it be cost effective and a delight to work with?

Producer, Adam Mosse says:

Shooting on a bus is incredibly difficult. By filming this (on VP), what you see on the camera is what you are getting, and it’s done. For us, it’s just a win win.

How we created the set...

Blending our state-of-the-art mobile LED virtual production facility using our ROE Black Onyx 2 matched with the Brompton SX-40 and driven by our disguise media servers. The team took the limited budget into mind, and instead of making the project fit a large volume, the volume was designed to fit the project. We were able to utilise filming plates to simulate travel here in the UK.

Exec Producer, Jesse Cleverly says:

It’s been unbelievable, actually, I don’t think, in hindsight, we could have shot the show without it (Travel Sim on LED).

Delivering a successful project...

The team decided to use a smaller wall (3mx9.5m and 3mx7m), but put everything on a lift system and moved the wall to the angle of the shots to alleviate the necessity of a massive screen. This was, again, in a venue that wasn’t weight loaded in the roof and a ground system had to be delivered that could raise and lower the screen as needed. All on budget and in minimal time.

Equipment used:

iMAG adds ROE Ruby-C LED Panels to its arsenal

fkingcreative@me.com (Frederick King) — Wed, 04 Dec 2024 12:47:31 GMT

In the heart of the UK’s creative landscape, iMAG stands as a beacon of innovation, shaping cinematic experiences with each project it undertakes. From LED volumes to supplementary sets, car or train travel simulation, to dynamic lighting, iMAG’s versatility knows no bounds.

With an extensive list of credits spanning feature films to television series, iMAG’s film and HETV portfolio includes:

Amazon productions: All the Old Knives, Chloe, Citadel, Memory, The Protégé and Gen V.

Netflix productions: The Sandman, The Last Bus, Three-Body Problem, Foreigner and The Challenger.

Sky and Sky Cinema productions: Breeders, This is Christmas, and Last Train to Christmas.

With landmark productions to its credit, iMAG has earned a reputation for pushing the boundaries of visual storytelling by curating solutions to the most challenging set designs and location setups. Each project is a testament to the company’s commitment to excellence and its ability to transform creative visions into a cinematic reality.

Now, iMAG embarks on its latest endeavour, introducing ROE Ruby-C LED panels into its arsenal. These panels represent the pinnacle of LED technology, offering stunning visual fidelity and flexibility. With a pixel pitch of 2.6mm and the ability to curve up to 30 degrees per panel, the Ruby-C panels are tailor-made for ambitious productions and challenging shoots.

“We are thrilled to elevate our AV capabilities with the inclusion of the cutting-edge ROE Ruby-C LED panels,” said Alex Strachan, co-founder at iMAG. “This strategic investment not only aligns with our commitment to pushing the boundaries of visual storytelling and production design but also builds upon our successful track record of addressing challenging environments and unconventional locations in recent years. From the captivating The Last Bus on Netflix to the thrilling All the Old Knives on Amazon Prime, we’ve embraced ambitious productions. The Ruby-C's superb image quality and super flexible design offer us exciting possibilities. I am looking forward to seeing what the Ruby-C can do for even the most daring production or project.”

Join iMAG as the team embarks on a journey to pushing the boundaries of visual storytelling for every frame.

iMAG Expands Outdoor Product Range with Acquisition of ROE Black Quartz 3.9mm & 4.6mm

fkingcreative@me.com (Frederick King) — Wed, 04 Dec 2024 12:47:28 GMT

iMAG Displays, a leading provider of LED and video control solutions, is excited to announce the significant expansion of its outdoor LED product offering through the procurement of a substantial inventory of the ROE Visual Black Quartz 4.6mm and ROE Black Quartz 3.9mm .

This strategic investment solidifies IMAGs commitment to delivering state-of-the-art visual solutions to its clients and reinforces its position as a pioneer in the industry.

The ROE Black Quartz 3.9mm and the ROE Black Quartz 4.6mm represent the pinnacle of high resolution outdoor LED video technology, combining exceptional performance, versatility, and aesthetic appeal. With their superior visual quality and durability, these innovative products open up endless possibilities for event organizers, content creators, and AV professionals, empowering them to craft unforgettable visual experiences.

Crafted with precision and cutting-edge technology, ROE Black Quartz 4.6mm and ROE Black Quartz 3.9mm exhibit remarkable durability and reliability. The high quartz content in these materials ensures outstanding hardness, resistance to damage, and long-lasting performance, making them ideal for a wide range of applications, from concerts and exhibitions to architectural installations and experiential activations.

The deep, rich black colour of the ROE Black Quartz captivates viewers and adds a touch of elegance to any environment. The availability of both ROE Black Quartz 4.6mm and ROE Black Quartz 3.9mm allows iMAG to cater to the diverse needs of our amazing clients, offering flexible solutions that align with their specific project requirements.

“We are thrilled to expand our product range with the addition of ROE Black Quartz 4.6 and 3.9 ,” said Alex Strachan MD of iMAG. This purchase further signifies our commitment to staying at the forefront of technological advancements in the industry, enabling our clients to create immersive visual experiences that leave a lasting impact. With the versatility and stunning visual capabilities of ROE Black Quartz , we are confident that our clients will achieve unparalleled results.”

iMAG has established a reputation for exceptional customer service and innovation. By incorporating the ROE Visual Black Quartz 4.6 and ROE Black Quartz 3.9 into their product lineup, the company strengthens its ability to deliver comprehensive solutions and tailored experiences that exceed client expectations. The extensive inventory ensures quick availability, streamlining project timelines and enhancing overall customer satisfaction.

To learn more about iMAG and its comprehensive range of LED and video control solutions, get in touch with one of our awesome team at ideas@imagdisplays.co.uk / 01202 282202

Thanks to our Friends Final Pixel!

Wed, 04 Dec 2024 12:46:43 GMT

Thanks to our friends Final Pixel for hosting & leading such an exciting & informative event! We were proud to be part of this, along with Brompton Technology Limited & disguise ; sharing knowledge & expertise with the future of our industry…..

Excited to be Working on this Achingly Cool Project!

fkingcreative@me.com (Frederick King) — Wed, 04 Dec 2024 12:46:40 GMT

Excited to be working again with the legends at INCA Productions on this achingly cool project for Apple & Palace Skateboards collab delivered underground at Selfridges .✌️

Project led and directed onsite by Mark Connolly

We provided 4x high resolution LED monoliths of our ROE Visual Black Pearl 2mm HDR LED to immerse the audience in the entrance area.

Transforming the space into an incredible visual extravaganza through 5x transparent ROE Visual LED Vanish 8mm with lighting supplied by TSL Lighting and lasers by ER Laser – Lighting Design delivered by Renegade

We also supplied camera, processing by Brompton Technology Limited and video control with our video genius’ at Graymatter Video

What an incredible project to be part of and how lucky we are to have a client like #Inca

iMAG Delivers Ultimate LED Solution for Virtual Production Partners

Wed, 04 Dec 2024 12:46:32 GMT

iMAG Displays has become one of the UK’s most trusted partners in virtual production.

The level of expertise held by the iMAG team and its commitment to developing proven workflows, which includes a scalable, customisable, and mobile virtual production studio, has elicited its services being used on major projects for Treehouse Digital, Amazon, Lionsgate, Warner Brothers, Netflix, and Sky Cinema.

Key to iMAG’s success in the HDR virtual environment is its delivery of indoor HDR LED virtual production volumes. This has involved key investments in market leading equipment that works seamlessly within the chain, including ROE Visual LED screens , Brompton Technology Tessera SX40 processors and disguise media servers…

Continue reading this exclusive article on British Cinematographer HERE.

Bringing Virtual Production to Life at BSC Expo 2022

Wed, 04 Dec 2024 12:46:29 GMT

Changes in the market...

iMAG co-founder and client director Charli Harding discusses changes in the market as virtual production advances are made and how the HDR ready LED screens the rental company provides can help bring virtual production solutions to life on camera.

Watch the Interview.

The Secret is out! Can you Spot the LED?

Wed, 04 Dec 2024 12:46:18 GMT

The Last Train To Christmas premiered on Sky Cinema at the end of 2021.

We had a great time in Swansea delivering the LED volume & Virtual Production for Sky on this, and we can’t wait to see it hit screens.

To make this production possible, we wrapped around the carriages with our HDR ready 2mm ROE Visual LED screen driven by @disguise_oneand processing by Brompton Tech; so the entire film was made inside a studio with no greenscreens!

We’ll be posting some secret behind-the-scenes images soon!

Huge shoutout to the legends @Treehouse Digital for making our part in this production possible! And thanks to our friends and Rigging Partners @production_rigging

Our Bespoke Car Wash Volume

Wed, 04 Dec 2024 12:46:16 GMT

Check out our ROE Visual LED ceiling piece for our bespoke Car Wash volume, creating ambient lighting and real-time reflections…..

Big shout out to the legends Treehouse Digital and of course the manufacturing team at Doughty Engineering Ltd . for this custom rig.

Sky Glass Launch

Wed, 04 Dec 2024 12:46:11 GMT

After 6 months of top secret....

iMAG are so proud to have been involved in the Sky Glass Launch this October. After 6 months of top secret HDR video movement design, planning and custom automation engineering the ground breaking Sky Glass launch happened!

Content legends at Kate Dawkins Studio wrote this awesome post …

“Two weeks ago, we had the privilege of helping INCA Productions deliver the #SkyGlass launch event. As #content partners, we designed, directed, and delivered all the screen content. A huge thank you must go to @realskycreative for their amazing assets, and the broader team at INCA, including TEM Studios . Also, to @imagdisplays for making it all look so good. “

iMAG is loving working across the Film & Television production sectors!

Wed, 04 Dec 2024 12:46:09 GMT

We’ve provided high resolution HDR ready indoor and outdoor LED video screen and video control equipment hire, matched with the very best in technical expertise & proven delivery.

We are working across the spectrum of virtual reality volumes, extended reality production environments, supporting and understanding this constantly evolving industry.

With a passion for all things LED , whether it’s a huge, curved LED backdrop , an immersive LED floor or a lighting LED ceiling piece , we thrive on the unique and artistic creative challenges presented; overcoming them together, delivering seamless video visual wizardry.

Hello Summer!

Wed, 04 Dec 2024 12:46:07 GMT

Victorious Festival

Its been a hard year for the music and events industry but throughout August we saw it all come back to life.. iMAG are proud to have been involved in another amazing Bank Holiday Weekend in Portsmouth.

Victorious Festival wrote;

‘We’d like to thank every single festival-goer who came and supported Victorious Festival this weekend. Celebrating with friends and family and seeing live music again after so long has been amazing. We’d like to thank all the staff and crew who worked tirelessly on the event along with the artists, traders, partners, and local community.

We appreciate your support so much.’

Festival Season...

Wed, 04 Dec 2024 12:46:05 GMT

Boardmasters Festival.

Excited to be back at Boardmasters Festival 2021. Check out this epic LED Video cube which this year we built on the cliffs of beautiful Newquay!

Measuring a panel count of over 600 and at a statuesque 11 metres in height; this visual extravaganza was delivered with the legends @Event Engineering; we selected our ROE Visual MC-7 outdoor LED screen for this project and matched it with a custom designed support frame.

Together we brought an experiential concept to reality, this one had to be seen!

Aramco Commerical

Sat, 01 Jun 2024 13:15:34 GMT

RD Content & McCann Worldwide for Aramco

When the agency McCann Worldwide developed a high-profile commercial for Aramco, they had a clear vision: to create a cinematic and visually stunning narrative using virtual production techniques. They required an advanced LED solution that could support ambitious storytelling, allow for quick-turnaround logistics, and maintain uncompromising image quality. To meet this challenge, iRD Content partnered with us on this high-impact project, which was aimed at global audiences and needed flawless execution.

The Challenge

The scope of the production was complex from the outset. Two fully independent yet interconnected sets needed to run simultaneously: one transporting viewers across a range of Aramco’s global operations, the other visualising a futuristic corporate environment. Each environment had to deliver a distinct visual identity while maintaining cinematic coherence.

The project had to be executed within a six-day window—two days to build, one day to pre-light, one rehearsal day, two shoot days, and a final de-rig. Configuration changes were frequent throughout production, requiring a system that could adapt in real time without interrupting momentum or quality. At every stage, the visuals had to perform in-camera, ready for editorial without dependence on post-production fixes. Previsualised content had to match what appeared on screen. There was no margin for error.

The Solution

Shooting at RD Studios in London, we took RD Content’s initial brief and early design concepts to develop a seamless LED workflow. This process involved translating the creative intent into detailed technical requirements and producing precise technical drawings. We worked closely with their teams to ensure continuous collaboration throughout the development. The result was a high-performance LED solution meticulously tailored to deliver on their vision. Using our inventory of ROE Black Pearl 2v2 LED screen, we constructed a sweeping 10-degree curved volume to create immersive environments that felt authentic on camera. The setup also included a wild wall built from our ROE Ruby C-LED panels , which offered unmatched image fidelity, with deep contrast and flexibility that supported the evolving shot lists.

These LED volumes were driven by disguise media servers and Brompton Technology processors, which allowed us to manage content playback, live adjustments, and embedded tracking seamlessly. We worked across Studio 3 and Studio 4 at RD Studios, operating two complete virtual environments simultaneously—each one monitored and refined by our dedicated disguise operators and LED technicians. Our pre-production process included detailed volume drawings and early content preloading, which ensured that everything was integrated and tested before cameras rolled.

As creative decisions evolved on set, iMAG’s team responded in real time, adapting LED configurations, adjusting playback, and optimising colour calibration to ensure that every shot looked as good through the lens as it did in previs. We also embedded tracking markers via disguise to allow for non-disruptive post-production enhancements in selected scenes. From start to finish, the delivery was precise, collaborative, and strongly aligned with both technical and creative objectives.

The Result

The final result was a visually rich, technically flawless commercial for Aramco, produced entirely in-camera, on location, and under intense time pressure. The combined efforts of McCann Worldwide, RD Studios, and iMAG brought together the best of agency vision, production infrastructure, and LED technology to deliver a standout campaign for a global brand.

Client Feedback

"Working alongside the team was fantastic. Despite the speed and complexity of our project, the iMAG team delivered a technically flawless shoot. They are experts in their field and can communicate with the wider team to create a seamless delivery of the vision."

Ryan Dean, Founder and CEO of RD Content and RD Studios

Equipment used:

ROE Visual Black Pearl 2v2
ROE Visual Ruby-C 2.6
Brompton SX40 LED Processors
disguise GX 3 Media Servers
disguise GX 2C Media Servers