iMAG adds ROE Ruby-C LED Panels to its arsenal

In the heart of the UK’s creative landscape, iMAG stands as a beacon of innovation, shaping cinematic experiences with each project it undertakes. From LED volumes to supplementary sets, car or train travel simulation, to dynamic lighting, iMAG’s versatility knows no bounds.


With an extensive list of credits spanning feature films to television series, iMAG’s film and HETV portfolio includes:


Amazon productions: All the Old Knives, Chloe, Citadel, Memory, The Protégé and Gen V.


Netflix productions: The Sandman, The Last Bus, Three-Body Problem, Foreigner and The Challenger.


Sky and Sky Cinema productions: Breeders, This is Christmas, and Last Train to Christmas.


With landmark productions to its credit, iMAG has earned a reputation for pushing the boundaries of visual storytelling by curating solutions to the most challenging set designs and location setups. Each project is a testament to the company’s commitment to excellence and its ability to transform creative visions into a cinematic reality.


Now, iMAG embarks on its latest endeavour, introducing ROE Ruby-C LED panels into its arsenal. These panels represent the pinnacle of LED technology, offering stunning visual fidelity and flexibility. With a pixel pitch of 2.6mm and the ability to curve up to 30 degrees per panel, the Ruby-C panels are tailor-made for ambitious productions and challenging shoots.


“We are thrilled to elevate our AV capabilities with the inclusion of the cutting-edge ROE Ruby-C LED panels,” said Alex Strachan, co-founder at iMAG. “This strategic investment not only aligns with our commitment to pushing the boundaries of visual storytelling and production design but also builds upon our successful track record of addressing challenging environments and unconventional locations in recent years. From the captivating The Last Bus on Netflix to the thrilling All the Old Knives on Amazon Prime, we’ve embraced ambitious productions. The Ruby-C's superb image quality and super flexible design offer us exciting possibilities. I am looking forward to seeing what the Ruby-C can do for even the most daring production or project.”


Join iMAG as the team embarks on a journey to pushing the boundaries of visual storytelling for every frame.

June 29, 2026
As iMAG continues to grow, we're investing in the people who will help us deliver even more for our clients. We're delighted to welcome David Barton to the team as our new Operations Manager. David brings almost two decades of experience from Encore, where he most recently served as Head of Video , UK. Throughout his career, he has built a reputation for technical expertise, operational excellence and leading high-performing teams, making him a perfect fit for the next chapter of iMAG's journey. At iMAG, we've built our reputation on delivering outstanding technical solutions for live events, brand activations, projection mapping, virtual production and immersive experiences. As demand for our services continues to grow, we're focused on strengthening the operational foundations that allow us to scale while maintaining the responsive, personal service our clients value. David will oversee operations across both iMAG and our specialist video control division, Graymatter Video, helping to refine the systems, logistics and processes that support every project from planning through to delivery. Managing Director Alex Strachan explains: "David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team. As we grow, we're investing in the people and processes that let us scale without losing what makes us different. David understood that immediately, and we're excited about the impact he will have." For David, joining iMAG was about more than the projects. "What attracted me to iMAG wasn't just the work, it was the people. I've known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I'm looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special." David's appointment marks another important step in iMAG's continued growth. By investing in experienced leadership and robust operational processes, we're ensuring we can continue delivering innovative video solutions while maintaining the flexibility, creativity and attention to detail that our clients expect. We're excited to have David on board and look forward to what we'll achieve together.
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