iMAG are an award-winning virtual production and LED screen hire specialist, united by our love for what we do! Conveying outstanding experiences by combining the latest technology with passion and expertise to realise the client’s vision.

We believe in actually exceeding expectations and have the technical expertise you need to create the ultimate event experience and deliver innovative, creative solutions to ensure your projects impress both commercially and visually, our team have earned an unbeatable reputation with production managers, creative directors and designers world-wide

We deliver LED video virtual production solutions from concept to delivery, providing bespoke LED volumes for the VFX industry. Ensuring seamless delivery across Film & Television production scenarios, corporate, XR & VR Studio environment, Fashion and E-Sports & brand experiential activations.

We are a virtual production video supplier with a bullet proof HDR workflow utilising state of the art equipment from ROE Visual , Brompton Technology Limiteddisguise & Unreal Engine.

And it’s not just the high-flying celeb packed gigs we get a kick out of either, we’ support our wider industry, local community & education facilities raising awareness on important social topics through our media platforms.

We specialise in customisable LED video volumes that can come to your studio, location this allows us to ensure that there is no wasted travel & environmental cost and the production gets their exact requirements.

Our virtual ‘car wash’ HDR ready LED volume allows for super realism when shooting inside any car / train / bus…. And yes we really have wrapped video right round those things!

Welcome to iMAG.

The Team

Charli Harding

Charli Harding

Client & Brand Director
Super Power: Knowing everyone
Kryptonite: Lhasa apso’s named Izzy
Charli creates, shapes, and delivers the IMAG client journey and quickly established iMAG’s renowned reputation for innovatively delivering ‘the vision’ which she has achieved through her unique More
Charli Harding

Charli Harding

Client & Brand Director
Super Power: Knowing everyone
Cryptonite: Lhasa apso’s named Izzy

Charli creates, shapes, and delivers the IMAG client journey and quickly established iMAG’s renowned reputation for innovatively delivering ‘the vision’ which she has achieved through her unique and natural communication style.

Quick wit, creativity, technical knowledge (or knowing who to contact!) and her ability to build highly-effective relationships, has ensured IMAG phenomenal organic growth and fortifies iMAG’s position as a market leader.Charli started her career within the financial industry before moving to talent management solutions.

Charli found her true passion for the live events industry—she quickly recognised that her skills, passion and enthusiasm suited the environment perfectly. She soon met Alex Strachan, taking a leap of faith and helping him to found iMAG Displays, leveraging years of experience working alongside blue chip companies to create and shape the client service side of the business to meet her exacting standards.

Alex Strachan

Alex Strachan

Managing Director
Super Power: Hyper Intelligence
Kryptonite: Buying Equipment
Alex is the entrepreneurial talent behind iMAG Displays. He started his production career at just 15 and went on to found a commercial lighting company. He added More
Alex Strachan

Alex Strachan

Managing Director
Super Power: Hyper Intelligence
Cryptonite: Buying Equipment

Alex is the entrepreneurial talent behind iMAG Displays. He started his production career at just 15 and went on to found a commercial lighting company. He added an event lighting company to his portfolio and upped the ante by joining forces with a local LED screen business, where he became an expert in LED screen technology.

Over the years, Alex built a passionate team of industry experts who craved the opportunity to become market challengers. Learning from decades of combined experience, Alex and the team launched iMAG Displays and turned their passion into the award-winning business you see here.

When Alex isn’t making waves in the LED industry; he spends his rare free time jet skiing on the south coast and visiting his family and of course black labs Ellie & Maia on the beautiful Channel Islands.

Daniel Gray

Daniel Gray

Head of Video
Super Power: BBQ king & Masterchef future winner
Kryptonite: Early mornings
Dan brings concepts to life by using creative building blocks and the very latest technology to design, direct and deliver the finished product. Cool under pressure, with More
Daniel Gray

Daniel Gray

Head of Video
Super Power: BBQ king & Masterchef future winner
Cryptonite: Early mornings

Dan brings concepts to life by using creative building blocks and the very latest technology to design, direct and deliver the finished product. Cool under pressure, with expertise developed across a career delivering high-scale production scenarios, Dan problem solves and identifies unique solutions to ensure the technical brief is always met, both commercially and creatively.

Dan started his career in sound engineering, mixing for his local church. His next step extended his creative skillset into larger scale AV productions, working as Head of Video.

Dan also cultivated his extensive operational knowledge of lighting and rigging, whilst specialising in video production.

Dan really found his passion specialising in video control and complex signal distribution, which led to his next move to quickly advancing to the position of Head of Digital Media. He played a critical role in the delivery on some of the most challenging and innovative projection mapping projects,

When he’s not advancing our innovative technical capabilities, Dan’s priority and focus are his young, active family. They live in beautiful Cambridge. Active members of C3 Church, and with shared passion for adventures from camping to gorge walking, they can often be found travelling Europe exploring.

David Voyce

David Voyce

Video Design Manager
Super Power: Logistical genius
Kryptonite: Gluten and all wheat based products
David started his early production career in audio. After gr aduating from university, he spent a number of years honing his expertise across the freelance production industry, More
David Voyce

David Voyce

Video Design Manager
Super Power: Logistical genius
Cryptonite: Gluten and all wheat based products

David started his early production career in audio. After gr aduating from university, he spent a number of years honing his expertise across the freelance production industry, whilst also running a successful AV company . He was then headhunted by a large company who was attracted by his client skills and relationship management.

During his time there, his expertise and industry knowledge rapidly grew as he focussed on sound, lighting and then video, before quickly moving up the ranks to becoming a key senior member of the technical team.

David quickly realised his passion and skill for video, projection and control, deciding to make the jump to QED productions ltd. There, along with future business partner Daniel Gray, he further refined his technical video skills, working across a prestigious client base, heavily involved in the delivery of a number of the of the UK and Europe’s most challenging and innovative projection mapping projects.

When not designing, managing and briefing crews and clients, David’s true passion is his young family! Recently married, they love to travel, have already been to Disneyland and even hope to visit Chernobyl!

Alistair Harding

Alistair Harding

LED Technician
Super Power: Snowboarding
Kryptonite: Mountains
Passionate about client delivery and client communication, Ali’s enthusiasm and knowledge of the event industry makes him a key part of the iMAG technical team. With Ali’s More
Alistair Harding

Alistair Harding

LED Technician
Super Power: Snowboarding
Cryptonite: Mountains

Passionate about client delivery and client communication, Ali’s enthusiasm and knowledge of the event industry makes him a key part of the iMAG technical team. With Ali’s exposure to the technical production industry beginning as a freelancer, he quickly identified the LED & AV industry as a match to his outgoing and hard-working nature.

Ali can be found every single season on top of a mountain….. Shredding!

Kevin Cloarec

Kevin Cloarec

Technical & Warehouse
Super Power: LED Whizz Kid
Kryptonite: Land Rover Discovery
From festivals to touring; Kevin has over 18 years’ experience in challenging live technical environments. Kevin joined IMAG Displays right at the beginning and although originally based More
Kevin Cloarec

Kevin Cloarec

Technical & Warehouse
Super Power: LED Whizz Kid
Cryptonite: Land Rover Discovery

From festivals to touring; Kevin has over 18 years’ experience in challenging live technical environments. Kevin joined IMAG Displays right at the beginning and although originally based in Jersey, made the move to Dorset and to iMAG. Kevins focus and passion for all things technical made him a key addition to the iMAG team, honing and developing his expertise in LED video, control & production.

Kevin loves to travel with recent trips to Las Vegas and the Dominican Republic.

Helen Carrington

Helen Carrington

Senior Operations
Super Power: Knows every thing that goes on at iMAG
Kryptonite: Little pups called Buxley
Helens extensive background at senior management level support, administration and sales positions her as a critical connection between our directors, operations team and freelance base. Involved in More
Helen Carrington

Helen Carrington

Senior Operations
Super Power: Knows every thing that goes on at iMAG
Cryptonite: Little pups called Buxley

Helens extensive background at senior management level support, administration and sales positions her as a critical connection between our directors, operations team and freelance base.

Involved in all aspects of delivery, her positive and friendly manner makes her a welcome addition to our team. With a degree in marketing, she oversees the project planning, from logistics to crew booking. She works closely with our directors to ensure IMAGs onsite delivery remains seamless.

Helens lives close to the beach and most favourite thing is spending time with her beautiful daughter & husband and of course; Buxley & Oscar the family pet squad.

Victoria Bilson

Victoria Bilson

Operations & PM
Super Power: Being a one woman tech dream team
Kryptonite: Someone calling her Vicky
From stage managing Wembley & the O2 – working across all the AV disciplines, V is one of iMAG’s leading Project managers, overseeing all our technical planning, More
Victoria Bilson

Victoria Bilson

Operations & PM
Super Power: Being a one woman tech dream team
Cryptonite: Someone calling her Vicky

From stage managing Wembley & the O2 – working across all the AV disciplines, V is one of iMAG’s leading Project managers, overseeing all our technical planning, drawings & RAMMS.  V is a key member of our ops & onsite delivery team, providing the link between our sales & warehouse team.

With a degree in technical production management, V has an extensive and varied background in the tech side of live events. Moving from London to the South Coast she provides a constantly calm & professional manner with a lot of laughs along the way. Spending lots of time in Newcastle with her favourite northern chap!

V loves to travel and plans to see even more of the world.

Rikki McAdam

Rikki McAdam

Senior Video Technician
Super Power: Video whizz kid
Kryptonite: Expensive wallets
Rikki is our disguise and video control expert, with an in-depth knowledge of all things video and with an extensive background in all things tech. Rikki worked More
Rikki McAdam

Rikki McAdam

Senior Video Technician
Super Power: Video whizz kid
Cryptonite: Expensive wallets

Rikki is our disguise and video control expert, with an in-depth knowledge of all things video and with an extensive background in all things tech. Rikki worked within a global organisation delivering large scale video workflows and content across a wide spectrum of live event scenarios, with an extremely professional and task orientated attitude, his friendly and warm manner ensures he is a client favourite.  With a degree in Broadcasting his skills and background provide a wealth of knowledge.

Based outside London and recently married, Rikki loves nothing more than spending quality time with his beautiful wife.

Louise

Louise

Finance Manager
Super Power: Most stylish number cruncher
Kryptonite: Expensive coffee machines
Louise is our finance manager and in-house numbers expert, providing high level financial expertise and planning.  With a passion for all things financial, she provides the key More
Louise

Louise

Finance Manager
Super Power: Most stylish number cruncher
Cryptonite: Expensive coffee machines

Louise is our finance manager and in-house numbers expert, providing high level financial expertise and planning.  With a passion for all things financial, she provides the key skills to ensure the smooth running of the fast-paced financial aspects of IMAG.

With a stylish and professional manner, she provides forecasting and analysis for future cap ex spend and ensures the key IMAG financial objectives are achieved. With an extensive background in SME business growth, development and strategy, Louise provides support to the senior team, working in partnership to ensures iMAG’s continued growth.

Tom Court

Tom Court

Technical & Warehouse Operations Manager
Super Power: Ultra cool taste in everything
Kryptonite: Bojacks called Annie
Tom is our inhouse technical genius and warehouse knower of all! With a passion for all things LED, Processing and Control. Tom has worked with numerous global More
Tom Court

Tom Court

Technical & Warehouse Operations Manager
Super Power: Ultra cool taste in everything
Cryptonite: Bojacks called Annie

Tom is our inhouse technical genius and warehouse knower of all! With a passion for all things LED, Processing and Control. Tom has worked with numerous global brands and ground-breaking events over an extensive career in the freelance industry spanning 15 years, he joined IMAG as part of our permanent team and hasn’t looked back. Tom oversees the maintenance, prep and planning of our kit with the highest level of attention to detail, when onsite his professional and warm manner makes him one of our client’s favourites! With achingly cool taste in music and clothing brands.

Tom lives locally with his partner and the other love of his life; the cutest little bojack called Annie. She loves long walks, our rack room and hanging out with her dad!

Stephen Maddox

Stephen Maddox

Creative & Development Director
Super Power: Problem Solving & Imagination
Kryptonite: Being called Steven
Stephen (pronounced Steffen) is an award-winning writer, director, and producer whose creative prowess knows no bounds. His illustrious career spans various mediums, from captivating films to engaging More
Stephen Maddox

Stephen Maddox

Creative & Development Director
Super Power: Problem Solving & Imagination
Cryptonite: Being called Steven

Stephen (pronounced Steffen) is an award-winning writer, director, and producer whose creative prowess knows no bounds. His illustrious career spans various mediums, from captivating films to engaging broadcasts and unforgettable live events in theatres and arenas. Starting as a musician, then moving into audio (Front of House engineer) then growing across all production disciplines into production management then finally into show design and producing events or projects. The main strength Stephen brings to every project is seeing the potential in everyone and drawing out their best all while leading through calmness in the storm and achieving creative problem-solving results as they arise. Seasoned by years of experience, Stephen is a true veteran in his field, bringing a wealth of knowledge and versatility to any project.

Based in London with his family and dog, Stephen, in his free time, is travelling, reading, writing, or making delicious food.

Sonny Wakefield

Sonny Wakefield

Warehouse Op
Super Power: Making us all feel less cool…
Kryptonite: Accessing his emails
Sonny supports the technical and warehouse team with his dedicated and hardworking attitude, recently joining IMAG to help push forward the high levels of preparation and maintenance More
Sonny Wakefield

Sonny Wakefield

Warehouse Op
Super Power: Making us all feel less cool…
Cryptonite: Accessing his emails

Sonny supports the technical and warehouse team with his dedicated and hardworking attitude, recently joining IMAG to help push forward the high levels of preparation and maintenance that go on behind the scenes at iMAG HQ Warehouse.
His positivity and interest in all things IMAG help ensure that we attract new talent, and equally that it has a place to grow and develop across all the disciplines within our team.

Sonny lives in Dorset and enjoys all things fitness, with a focus on boxing and MMA.

Luke Whittaker

Luke Whittaker

Technical Sales & Relationship Manager
Super Power: Video Maths
Kryptonite: Filthy cars
Luke oversees the technical and sales division of IMAG, identifying and converting new clients alongside developing and supporting our existing client base. Luke possesses a wealth of More
Luke Whittaker

Luke Whittaker

Technical Sales & Relationship Manager
Super Power: Video Maths
Cryptonite: Filthy cars

Luke oversees the technical and sales division of IMAG, identifying and converting new clients alongside developing and supporting our existing client base. Luke possesses a wealth of industry knowledge and expertise, built over his career as both Production Manager and Project lead, he connects both the client and supplier relationships with his engaging, professional, and calm manner. His extensive production & AV technical background ensures the clients relationship is both understood and supported throughout the process.

Luke enjoys spending time with his partner and on the water, making the most of the beautiful place we live!

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