iMAG are an award-winning virtual production and LED screen hire specialist, united by our love for what we do! Conveying outstanding experiences by combining the latest technology with passion and expertise to realise the client’s vision.

We deliver LED video virtual production solutions from concept to delivery, providing bespoke LED volumes for the VFX industry.

iMAG unite the experts to guarantee seamless delivery across Film & Television production scenarios, XR & VR Studio environment, Fashion and E-Sports & brand experiential activations.

And it’s not just the high-flying celeb packed gigs we get a kick out of either, we’ support our wider industry, local community & education facilities raising awareness on important social topics through our media platforms.

iMAG have earned an unbeatable reputation with production managers, creative directors and designers world-wide.

We believe in actually exceeding expectations and have the technical expertise you need to create the ultimate event experience and deliver innovative, creative solutions to ensure your projects impress both commercially and visually.

Welcome to iMAG.

The Team

Charli Harding

Charli Harding

Client & Brand Director
Super Power: Knowing everyone
Kryptonite: Lhasa apso’s named Izzy
Charli creates, shapes, and delivers the IMAG client journey and quickly established iMAG’s renowned reputation for innovatively delivering ‘the vision’ which she has achieved through her unique More
Charli Harding

Charli Harding

Client & Brand Director
Super Power: Knowing everyone
Cryptonite: Lhasa apso’s named Izzy

Charli creates, shapes, and delivers the IMAG client journey and quickly established iMAG’s renowned reputation for innovatively delivering ‘the vision’ which she has achieved through her unique and natural communication style.

Quick wit, creativity, technical knowledge (or knowing who to contact!) and her ability to build highly-effective relationships, has ensured IMAG phenomenal organic growth and fortifies iMAG’s position as a market leader.Charli started her career within the financial industry before moving to talent management solutions.

Charli found her true passion for the live events industry—she quickly recognised that her skills, passion and enthusiasm suited the environment perfectly. She soon met Alex Strachan, taking a leap of faith and helping him to found iMAG Displays, leveraging years of experience working alongside blue chip companies to create and shape the client service side of the business to meet her exacting standards.

Alex Strachan

Alex Strachan

Managing Director
Super Power: Hyper Intelligence
Kryptonite: Buying Equipment
Alex is the entrepreneurial talent behind iMAG Displays. He started his production career at just 15 and went on to found a commercial lighting company. He added More
Alex Strachan

Alex Strachan

Managing Director
Super Power: Hyper Intelligence
Cryptonite: Buying Equipment

Alex is the entrepreneurial talent behind iMAG Displays. He started his production career at just 15 and went on to found a commercial lighting company. He added an event lighting company to his portfolio and upped the ante by joining forces with a local LED screen business, where he became an expert in LED screen technology.

Over the years, Alex built a passionate team of industry experts who craved the opportunity to become market challengers. Learning from decades of combined experience, Alex and the team launched iMAG Displays and turned their passion into the award-winning business you see here.

When Alex isn’t making waves in the LED industry; he spends his rare free time jet skiing on the south coast and visiting his family and of course black labs Ellie & Maia on the beautiful Channel Islands.

Daniel Gray

Daniel Gray

Head of Video
Super Power: BBQ king & Masterchef future winner
Kryptonite: Early mornings
Dan brings concepts to life by using creative building blocks and the very latest technology to design, direct and deliver the finished product. Cool under pressure, with More
Daniel Gray

Daniel Gray

Head of Video
Super Power: BBQ king & Masterchef future winner
Cryptonite: Early mornings

Dan brings concepts to life by using creative building blocks and the very latest technology to design, direct and deliver the finished product. Cool under pressure, with expertise developed across a career delivering high-scale production scenarios, Dan problem solves and identifies unique solutions to ensure the technical brief is always met, both commercially and creatively.

Dan started his career in sound engineering, mixing for his local church. His next step extended his creative skillset into larger scale AV productions, working as Head of Video.

Dan also cultivated his extensive operational knowledge of lighting and rigging, whilst specialising in video production.

Dan really found his passion specialising in video control and complex signal distribution, which led to his next move to quickly advancing to the position of Head of Digital Media. He played a critical role in the delivery on some of the most challenging and innovative projection mapping projects,

When he’s not advancing our innovative technical capabilities, Dan’s priority and focus are his young, active family. They live in beautiful Cambridge. Active members of C3 Church, and with shared passion for adventures from camping to gorge walking, they can often be found travelling Europe exploring.

David Voyce

David Voyce

Video Design Manager
Super Power: Logistical genius
Kryptonite: Gluten and all wheat based products
David started his early production career in audio. After gr aduating from university, he spent a number of years honing his expertise across the freelance production industry, More
David Voyce

David Voyce

Video Design Manager
Super Power: Logistical genius
Cryptonite: Gluten and all wheat based products

David started his early production career in audio. After gr aduating from university, he spent a number of years honing his expertise across the freelance production industry, whilst also running a successful AV company . He was then headhunted by a large company who was attracted by his client skills and relationship management.

During his time there, his expertise and industry knowledge rapidly grew as he focussed on sound, lighting and then video, before quickly moving up the ranks to becoming a key senior member of the technical team.

David quickly realised his passion and skill for video, projection and control, deciding to make the jump to QED productions ltd. There, along with future business partner Daniel Gray, he further refined his technical video skills, working across a prestigious client base, heavily involved in the delivery of a number of the of the UK and Europe’s most challenging and innovative projection mapping projects.

When not designing, managing and briefing crews and clients, David’s true passion is his young family! Recently married, they love to travel, have already been to Disneyland and even hope to visit Chernobyl!

Alex Butkovskij

Alex Butkovskij

Rigger Technician
Super Power: Action Hero Cyclist
Kryptonite: Russian Vodka
Alex provides the structural support to the tech team, with 15 years industry background across the UK & Europe; in the live event sector. Alex’s attention to More
Alex Butkovskij

Alex Butkovskij

Rigger Technician
Super Power: Action Hero Cyclist
Cryptonite: Russian Vodka

Alex provides the structural support to the tech team, with 15 years industry background across the UK & Europe; in the live event sector. Alex’s attention to detail and rigging background supports the unique and custom projects IMAG deliver.

With a focus on delivery and a passion for all things rigging, this experienced Rigger and Technician is a valued addition to the IMAG Team.

Alex is a keen rock climber, cyclist and snowboarder and is always seeking the next adventure.

Alistair Harding

Alistair Harding

LED Technician
Super Power: Snowboarding
Kryptonite: Mountains
Passionate about client delivery and client communication, Ali’s enthusiasm and knowledge of the event industry makes him a key part of the iMAG technical team. With Ali’s More
Alistair Harding

Alistair Harding

LED Technician
Super Power: Snowboarding
Cryptonite: Mountains

Passionate about client delivery and client communication, Ali’s enthusiasm and knowledge of the event industry makes him a key part of the iMAG technical team. With Ali’s exposure to the technical production industry beginning as a freelancer, he quickly identified the LED & AV industry as a match to his outgoing and hard-working nature.

Ali can be found every single season on top of a mountain….. Shredding!

Jonathan Dyson

Jonathan Dyson

Technical Sales & Relationship Manager
Super Power: Dad Skills
Kryptonite: Dark Rum
JD is IMAGs go to IT expert and a gaming geek at heart! His tech career started in production & venue management; with his passion for audio More
Jonathan Dyson

Jonathan Dyson

Technical Sales & Relationship Manager
Super Power: Dad Skills
Cryptonite: Dark Rum

JD is IMAGs go to IT expert and a gaming geek at heart! His tech career started in production & venue management; with his passion for audio and his experience spanning over 16 years. From studio engineer to tech rental manager of one of UKs largest gaming brands his career has been the perfect roadmap to the creative & innovative projects he thrives on delivering.

Music and guitar playing are just some of his interests but most of JDs time is spent looking after his young family and of course Harvey the dog.

Kevin Cloarec

Kevin Cloarec

Technical & Warehouse
Super Power: LED Whizz Kid
Kryptonite: Land Rover Discovery
From festivals to touring; Kevin has over 18 years’ experience in challenging live technical environments. Kevin joined IMAG Displays right at the beginning and although originally based More
Kevin Cloarec

Kevin Cloarec

Technical & Warehouse
Super Power: LED Whizz Kid
Cryptonite: Land Rover Discovery

From festivals to touring; Kevin has over 18 years’ experience in challenging live technical environments. Kevin joined IMAG Displays right at the beginning and although originally based in Jersey, made the move to Dorset and to iMAG. Kevins focus and passion for all things technical made him a key addition to the iMAG team, honing and developing his expertise in LED video, control & production.

Kevin loves to travel with recent trips to Las Vegas and the Dominican Republic.

Su Furbank

Su Furbank

Finance & Accounts
Super Power: Number crunching...
Kryptonite: Stingrays whilst surfing
Su manages all things money! Su joined iMAG from one of largest beauty manufacturers, client focused and with exceptional attention to detail. Su oversees the accounting functions More
Su Furbank

Su Furbank

Finance & Accounts
Super Power: Number crunching...
Cryptonite: Stingrays whilst surfing

Su manages all things money! Su joined iMAG from one of largest beauty manufacturers, client focused and with exceptional attention to detail. Su oversees the accounting functions at iMAG. CIMA qualified and passionate about all things financial, Su’s laidback and calm demeanour allows her to approach every task with absolute focus and understanding of the critical impact of her role.

Su loves spending time at the beach with her family, surfing and making the most of the beautiful area we are lucky enough to call home.