Recent Projects from iMAG

At Selfridges Corner Shop, iMAG supported AVOIR in creating an immersive retail pop-up for On that blurred the lines between fashion, art, and technology.

Set against a minimalist backdrop, striking LED visuals and interactive elements invited visitors to engage with On’s The Body is Art, Part II campaign, transforming one of the world’s most iconic retail stages into an interactive brand experience.

We worked with Visarc to deliver the launch marketing campaign for the KGM Actyon coupe SUV. Our expert team deployed an 8m x 3m ROE Ruby LED backdrop, ensuring flawless in-camera visuals. The result was a stunning, multi-channel campaign that ran across TV, cinema, social media, digital platforms, and showroom materials.

When McCann Worldwide needed a technically flawless, visually cinematic commercial for global brand Aramco, they partnered with RD Content and brought iMAG on board to deliver the virtual production. Working across two high-spec LED stages, we supplied and managed a complex LED volume system using our ROE Ruby and Black Pearl panels, disguise media servers, and Brompton processing, achieving a seamless, in-camera production on a fast-paced, multi-set shoot. 

Graymatter Video partnered with Novak to deliver YARN, a stunning projection and audio installation on Bolton Town Hall for the “Put Big Light On” Festival. Using advanced projection systems and immersive sound, the project transformed the landmark into a vibrant, multi-sensory celebration of Bolton’s industrial past and cultural future — captivating audiences with cutting-edge creative technology.

This project was filmed during the peak of COVID with the situation of how to get the cast/crew to Southern California and filming during golden hour for long periods of time when travel restrictions were at their hardest. The solution was bringing Southern California to the UK and make golden hour last all day if needed.

iMAG delivered an extraordinary visual experience for the Hillsong Colour Conference at London’s O2 Arena by designing and installing an 18m x 7m concave curved LED video wall, flanked by three side columns and supported by eight relay screens. The project involved 390 panels of high-res LED screen and cutting-edge processing equipment, all installed within a tight five-hour build window.

The result was a visually striking and technically flawless centrepiece that brought Hillsong’s message to life for over 15,000 attendees, earning high praise from the client for both execution and impact.

Working with Illuminos, our Graymatter Video team delivered a spectacular 360-degree projection-mapped installation for the British Science Festival. The Compass was both an immersive internal exhibit and a dynamic nighttime exterior show.

Our technical solution included 16 exterior projectors, a robust audio setup, and internal floor projection using short-throw projectors, all seamlessly integrated into the structure via advanced pre-production modelling and disguise media servers. Audiences explored narratives of discovery by day and witnessed a breathtaking projection spectacle by night, showcasing our ability to fuse creativity with technical excellence.

Blending our state-of-the-art mobile LED virtual production facility with bespoke and custom led screen backdrop scenarios using our ROE Black Pearl 2v2 matched with the Brompton SX-40 and driven by Unreal Engine.

This challenging brief posed many obstacles, from its water side location to multiple locations spanning Europe and North America. iMAG was selected to provide the LED and video control for this incredible project, with a proven working background in R&D this allowed our technical teams to problem solve and identify the best led solution - ensuring brightness and vividness in this unique production environment.

Our client an industry leading production director & award winning studio, were tasked with the return of The NME Awards to London’s O2 Brixton Academy - celebrating the very best musical talent.

To work in complete partnership with the award winning design agency to demonstrate 'connectivity' between Intel's five key business divisions at Barcelona’s Mobile World Congress.

The Telegraph Cruise Show is the ultimate celebration of world-class travel, showcasing extraordinary holiday ideas, cultural journeys, and once-in-a-lifetime experiences from every corner of the globe. With our innovative LED solutions and creative design, we ensured that the visual storytelling matched the ambition and allure of the event itself. Working alongside The Telegraph Events team at the spectacular Cruise Show at ExCeL London, we delivered a show-stopping visual centrepiece: an eye-catching LED drum that captivated visitors.

Dyson’s creative team designed a large duel levelled exhibition stand at IFA, a world leading consumer electronics exhibition held annually in Berlin, Germany.

From the start, this project was going to be tough to deliver. From limited budget to a venue with no weight loading, the team were able to look through the problems and offer solutions along the way.