Projection Mapping: Transforming Spaces into Immersive Storytelling Experiences

Unlock the full power of visual storytelling with advanced projection mapping technology — expertly delivered by Graymatter Video, iMAG’s specialist video control and projection division.


Graymatter Video brings unmatched precision and creative flair to every mapping project. Whether you’re transforming a landmark building, launching a new product, or delivering a global brand experience, our team of projection specialists fuses technical mastery with bold creativity. From architectural projection to brand activations and live broadcast stages, our end-to-end infrastructure ensures seamless, pixel-perfect results every time.


We go beyond simply supplying equipment. Our expert team designs, calibrates, maps and operates complex projection ecosystems, combining engineering precision, technical innovation, and boutique-level client service. Whether for a global brand, cultural institution, or high-profile event, we collaborate closely to deliver standout experiences that are bold, sustainable, and unforgettable.


World-Class Infrastructure. Seamless Visual Delivery. 


At the heart of every successful mapping project is a bulletproof technical plan. That’s where we come in. From content alignment and projector stacking, to signal flow, video control, and final calibration, our experienced team handles the complete delivery ecosystem—so you don’t have to.

projection mapping event images

Our Technical Scope Includes:

3D Scanning & Model Building

Laser scanning and photogrammetry to create precise digital twins for accurate mapping and previs.

System Design & Mapping Previsualisation

We build your environment in virtual space to pre-test geometry, alignment, and throw distances.

High-Lumen Projection Rigging & Integration

We deploy the right hardware for the environment, with full consideration of ambient light, throw angles, and mounting limitations.

Bespoke Media Server Configurations

Using cutting-edge technology, including the Disguise GX series, we create scalable, fail-safe mapping systems with real-time rendering, genlock synchronisation, and timecode precision.

Projection Warping, Blending, and Edge Alignment

Advanced calibration for seamless edge blending and distortion-free coverage across irregular surfaces.

Live Playback, Switching & Control

We integrate projection with other AV disciplines, including camera systems, lighting cues, and media triggers, making it show-ready and responsive to live changes.

Creative Applications

Our systems have been trusted across a diverse range of activations and sectors. Whether delivering subtle scenic layers or high-energy animated moments, our projection workflows bring visual storytelling to life with technical precision. 


Architectural Projection Mapping
  
Transform facades and public spaces into vibrant animated landmarks.


Immersive Brand Activations
  
Craft powerful visual narratives for pop-ups, exhibitions and launches that stop audiences in their tracks.


Fashion & Cultural Events
  
Deliver unforgettable visuals at high-end shows with rich, light-based installations that enhance stage, runway or exhibition environments with flexible scenic mapping.

OUR RECENT PROJECTION MAPPING EVENTS...

image of a projection-mapped building on grass
June 18, 2025
Discover how Graymatter Video brought science to life at the British Science Festival with The Compass—a fully immersive, 360-degree projection-mapped installation.
YARN Projection Mapping at Bolton Town Hall
June 2, 2025
Discover how Graymatter Video worked with Novak to transform Bolton Town Hall with YARN — a breathtaking, large-scale projection mapping and audio experience celebrating Bolton’s industrial heritage, cultural identity, and creative future.
A dramatic wide-angle view of the Gucci Cruise 2025 fashion show setup at Tate Modern, London.
May 29, 2025
For the highly anticipated Gucci Cruise 2025 fashion show at London’s Tate Modern, iMAG was entrusted with delivering a next-level visual experience.
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