Nike After Dark London 2025

Nike needed a high-impact, visually immersive event experience to mark the closing night of the Nike After Dark Tour in London. Set within the iconic scale of ExCeL London, the brief was to create a bold focal point that would command attention, deliver visual structure across the venue, and support dynamic content at scale. Alongside the creative ambition, the technical delivery needed to be seamless, ensuring the show ran flawlessly across multiple visual outputs and live camera systems.

A key requirement was also to ensure the environment looked as strong on camera as it did in person. The event needed to generate powerful branded moments that photographed and filmed well, supporting Nike’s content capture and helping extend reach through social media.

To bring Nike After Dark London to life at ExCeL London, we delivered a full visual package built around scale, transparency and immersive projection, with every element designed to enhance both the live atmosphere and the camera-ready impact of the space. Four towering LED monoliths were supplied as part of the build, creating an immediate focal point and adding bold structure throughout the environment. Their height and brightness anchored the space visually, helping define the venue layout while delivering strong visibility for content and creating powerful backdrops for audience photography and social content. Overhead, Vanish 8 formed a floating header, combining size and transparency to add a premium layer of visual theatre. The transparent effect created a striking architectural feature that felt weightless above the audience, enhancing the space and adding a distinctive visual element that stood out in wide shots, reels and event photography.

To deliver the final wow moment, we also provided an impressive 60-metre-wide projection that turned the space into a dynamic canvas. This large-scale projection transformed the environment, adding depth, motion and energy that elevated the creative and ensured the venue looked visually alive on camera. To support seamless delivery throughout the event, we also provided relay screens, full camera support and control, ensuring live content was captured and delivered smoothly across the venue while keeping the show running flawlessly from start to finish.

The Result

The event delivered an unforgettable final chapter to the tour, combining bold creative with premium event visuals at scale. With LED monoliths creating striking focal points, Vanish 8 adding transparent scale overhead, and the 60-metre-wide projection transforming the space into a dynamic canvas, the venue became a high-energy environment built for impact and immersion. Beyond the live experience, the full visual package ensured the event looked exceptional in photography and video, supporting content capture, boosting social reach and extending the impact of the experience far beyond the venue itself. With relay screens, full camera support and live control in place, every moment was delivered seamlessly and consistently across the space, ensuring both audience engagement and technical reliability throughout.