The 2025 Virgin Atlantic Attitude Awards, Powered by Jaguar

Celebrating LGBTQ+ Culture with Impact

We were proud to once again support the incredible team at Connect Live for the 2025 Virgin Atlantic Attitude Awards, powered by Jaguar, one of the UK’s most influential celebrations of LGBTQ+ culture, hosted by Attitude Magazine. iMAG was brought in to provide a high-impact central screen solution that would serve as the visual and emotional core of the show.


This year’s ceremony took over the iconic Roundhouse in Camden, transforming it into a dazzling space for storytelling, live music, and unforgettable moments. With a bold creative vision in play and performances from Scissor Sisters and Calum Scott lined up, the brief called for a seamless LED display and processing solution that could handle fast-paced transitions, varied content formats, and the kind of impact worthy of a flagship cultural celebration.

The Challenge:

The Attitude Awards isn’t just a show, it’s a statement. With a packed programme that included surprise award reveals and live performances from Scissor Sisters and Calum Scott, the content needed to land perfectly across every segment. The central screen had to deliver exceptional high-quality visuals with precision timing and seamless playback.


The venue itself added complexity, with tight rigging spaces and rapid install schedules. Every element of our technical solution had to be efficient, adaptable, and flawlessly executed.

The Solution

To meet the brief, iMAG deployed our ROE Visual Black Quartz 3 LED panels and Megapixel VR processing, delivering a punchy, high-resolution display that held up to both stage lighting and camera demands. The BQ3 panels gave us the brightness and clarity needed in a fast-paced show environment, and our streamlined setup ensured a clean integration into Connect Live’s full production design. Our team worked closely with Connect Live across the build, programming, and live show, ensuring the central screen delivered with consistency and impact from first cue to final track.

Equipment used:

  • ROE Visual Black Quartz 3
  • Megapixel VR Processing
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