iMAG Expands with New Office Space based at Pinewood Studios to Strengthen Virtual Production Capabilities

As iMAG continues to grow, we're investing in the people who will help us deliver even more for our clients. We're delighted to welcome David Barton to the team as our new Operations Manager. David brings almost two decades of experience from Encore, where he most recently served as Head of Video , UK. Throughout his career, he has built a reputation for technical expertise, operational excellence and leading high-performing teams, making him a perfect fit for the next chapter of iMAG's journey. At iMAG, we've built our reputation on delivering outstanding technical solutions for live events, brand activations, projection mapping, virtual production and immersive experiences. As demand for our services continues to grow, we're focused on strengthening the operational foundations that allow us to scale while maintaining the responsive, personal service our clients value. David will oversee operations across both iMAG and our specialist video control division, Graymatter Video, helping to refine the systems, logistics and processes that support every project from planning through to delivery. Managing Director Alex Strachan explains: "David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team. As we grow, we're investing in the people and processes that let us scale without losing what makes us different. David understood that immediately, and we're excited about the impact he will have." For David, joining iMAG was about more than the projects. "What attracted me to iMAG wasn't just the work, it was the people. I've known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I'm looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special." David's appointment marks another important step in iMAG's continued growth. By investing in experienced leadership and robust operational processes, we're ensuring we can continue delivering innovative video solutions while maintaining the flexibility, creativity and attention to detail that our clients expect. We're excited to have David on board and look forward to what we'll achieve together.

Nobody claps for video control, and that's the point. Graymatter Video on the engineering and redundancy that turn ambition into total confidence.

iMAG delivered a complete video package for Snap Inc.'s Snap Forward 2026 at Soho Farmhouse, including an ROE Visual Topaz LED wall, Brompton processing and a full PTZ camera package.

Charli Harding, Client & Brand Director at iMAG, reflects on two decades in live events and production, what it really takes to lead as a woman, and why the industry's future looks brighter than ever.

Discover how iMAG supported OBO and PUMA’s immersive NITRO™ Lab activation during London Marathon Weekend with premium LED displays, interactive technology and live video solutions.

iMAG delivered a complete integrated video solution for the Speed Chess Championship Finals at 180 Studios, creating a broadcast-ready esports environment for Chess.com.

Explore how anamorphic LED walls create immersive, camera-ready brand experiences for agencies and production managers. Discover how iMAG delivers precision-led LED solutions that amplify impact beyond the event space.

Discover how iMAG worked with Blue Revolver to deliver Nike After Dark London at ExCeL London with LED monoliths, Vanish 8 and a 60m projection canvas to maximise impact.

We always say that great client relationships are built on more than just good service; they’re built on trust, instinct, and understanding. So we sat down for a proper catch-up with Catherine, our Client Relationship Executive, to get to know the person behind the role. From global hospitality to high-stakes sales, and now to the heart of iMAG, Catherine’s journey brings a rare mix of experience, intuition, and steady confidence that’s already making an impact. Read on to find out how calm confidence, global insight, and just the right dose of humour help Catherine build the kind of client relationships that truly last.