KGM Actyon Launch Marketing Campaign
Bicester Heritage Centre
When KGM prepared to introduce its striking new Actyon coupe SUV to the world, the success of the launch marketing campaign was critical. Collaborating with the talented team at Visarc, iMAG was brought in to deliver the campaign’s visual centrepiece: a stunning LED backdrop that would powerfully showcase the car across television, cinema, social media, and KGM’s full digital and retail ecosystem.
The Challenge: Tough Conditions, Tight Timelines
The campaign was filmed in a historic aircraft hangar—a dramatic but technically challenging location. The near-freezing temperatures, vast space, and compressed production timeline created significant logistical and technical hurdles. The team needed an LED solution that could deliver flawless in-camera visuals under difficult conditions, ensuring no delays and no need for costly post-production corrections.
The Solution: Precision-Delivered LED Technology
We deployed our cutting-edge ROE Ruby LED screen, constructing an impressive 8-metre by 3-metre backdrop on-site. Renowned for its exceptional colour reproduction, clarity, and seamless integration with camera systems, the ROE Ruby panels were the perfect choice to showcase Visarc’s captivating AI-driven content. Despite the harsh environment, our expert team worked efficiently and precisely, ensuring every shot was captured on time and at the highest standard of quality.
The result was a visually stunning, multi-channel marketing campaign that successfully positioned the KGM Actyon as a bold, innovative vehicle in a crowded automotive market. The campaign rolled out across national television, cinema spots, social media, digital ads, manufacturer and dealer websites, and in-showroom materials.
Equipment used:
- ROE Visual Ruby 2.6mm LED Screen
- Brompton Tessera SX40 4K LED processor
