Snap Forward 2025

Delivering Visual Impact for Snap Inc.’s Flagship Event at Soho Farmhouse.

When Snap Inc. and creative agency OBO sought to deliver an immersive showcase of innovation and community for Snapchat’s “Snap Forward 2025” at the prestigious Soho Farmhouse, they turned to iMAG for a standout visual experience. The brief was ambitious: create an immersive environment that seamlessly blended technology, creativity and storytelling, capturing the spirit of Snapchat while impressing a high-calibre audience of brand executives and creators from across EMEA.

The Challenge:

The event's multi-zone layout and high-profile agenda, including talks by Snap CEO Evan Spiegel, actor Eddie Redmayne, and Bridgerton star Nicola Coughlan, required precision and elegance in execution. From keynote moments to hands-on phone demos and even a show-stopping party with Sophie Ellis-Bextor, each element demanded flawless video integration to match the calibre of guests and content. 

The Solution

In close collaboration with OBO, iMAG delivered a fully integrated video solution across the main stage and two breakout areas.


At the centre of the experience stood a striking 7m x 3.5m ROE Black Pearl BP2V2 LED screen, providing a flawless canvas for keynote sessions, live content, and dynamic visuals. Flanking the main display, two additional high-resolution side screens supported real-time captioning and content reinforcement.


Our system also included a flexible PTZ camera setup and full support for a live on-stage mobile phone demonstration, adding an interactive, real-time layer to the event's content delivery. We also deployed real-time speech-to-text technology, enhancing accessibility and inclusivity across the event. 


The Result

The event was a technical and creative success. The main LED wall delivered crisp, broadcast-quality visuals, ideal for an audience immersed in digital media and content-sharing. Across the breakout areas, iMAG ensured consistent delivery and smooth transitions, enhancing engagement throughout. Feedback was unanimously positive, with many crediting the visual setup as a key factor in the event’s impact. True to iMAG’s approach, the technology worked seamlessly in the background, amplifying Snap’s creativity without distraction.

Our Client Said

“Thank you both so much for all your help on Snap! The client was absolutely thrilled with the outcome and specifically mentioned how collaborative and smooth it was working with the team (which we obviously agree with).”

Equipment used:

  • ROE Visual Black Pearl 2V2 LED Panels
  • Brompton Tessera SX40 4K LED Processors
  • Barco E2 Event Switcher

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