Dyson Exhibition Stand at IFA

Berlin, Germany

Dyson's creative team designed a large duel levelled exhibition stand at IFA, a world leading consumer electronics exhibition held annually in Berlin, Germany.

They enlisted our services to provide a custom, multifunctional LED screen & audio visual video display to enhance their stunning content and increase the

consumers exhibition experience.

dyson Logo

Communication & PR team says:

A HUGE THANK YOU!

The event went amazing, the screen was amazing, team was amazing.

Thank you so much.

How we created the set...

This project came with tight build & de-rig times, therefore we had to ensure stringent pre-planning enabled us to install the 2 large scale high resolution ROE Black OnyX

3mm Indoor LED screens within the required timescales. This included the fully cladded LED screen wrap around the external perimeter of the stand and the LED screen in

the dedicated consumer retail area. Selecting the right product for this project was imperative due to the viewing distance, indoor environment of the exhibition and of course the tight build schedule.

Delivering a successful project...

By selecting the multi award winning, high resolution ROE Black OnyX 3.4mm Indoor LED screen we were able to produce an audio visual display that not only enhanced the stand but increased visitor dwell times. The 3.4mm pixel LED pitch of the ROE Black OnyX is perfect for up close viewing in the indoor environment and its high resolution provides impressive contrast ratio with a fantastic pure black! Our LED technicians installed 2 further high resolution indoor LED screens in key areas throughout the

stand, including the consumer area and the VIP press area, along with 8 x 46" LCD screens in the retail area. The custom content was displayed across all of the screens and showed their new Tokyo and Oxford Street stores, product advertising and demonstrations of their exciting product portfolio.

Providing all of the live camera work for the press launch hosted by Dysons CEO meant the content was simultaneously shown over all 3 screens, illustrating the high level of service the iMAG team are proud to deliver.

Equipment used:

  • 182 x ROE Black OnyX 3.4mm LED panels
  • 8 x 46" LCD Screens
  • 3 x Brompton Tessera M2 Screen Processors
  • 1 x Pandora Box Media Server
  • 2 x Sony PMW 350 Camera
  • 1 x Media Player
  • 3 x Laptop and Playback
June 29, 2026
As iMAG continues to grow, we're investing in the people who will help us deliver even more for our clients. We're delighted to welcome David Barton to the team as our new Operations Manager. David brings almost two decades of experience from Encore, where he most recently served as Head of Video , UK. Throughout his career, he has built a reputation for technical expertise, operational excellence and leading high-performing teams, making him a perfect fit for the next chapter of iMAG's journey. At iMAG, we've built our reputation on delivering outstanding technical solutions for live events, brand activations, projection mapping, virtual production and immersive experiences. As demand for our services continues to grow, we're focused on strengthening the operational foundations that allow us to scale while maintaining the responsive, personal service our clients value. David will oversee operations across both iMAG and our specialist video control division, Graymatter Video, helping to refine the systems, logistics and processes that support every project from planning through to delivery. Managing Director Alex Strachan explains: "David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team. As we grow, we're investing in the people and processes that let us scale without losing what makes us different. David understood that immediately, and we're excited about the impact he will have." For David, joining iMAG was about more than the projects. "What attracted me to iMAG wasn't just the work, it was the people. I've known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I'm looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special." David's appointment marks another important step in iMAG's continued growth. By investing in experienced leadership and robust operational processes, we're ensuring we can continue delivering innovative video solutions while maintaining the flexibility, creativity and attention to detail that our clients expect. We're excited to have David on board and look forward to what we'll achieve together.
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