iMAG Appoints David Barton as Operations Manager to Support Next Phase of Growth

As iMAG continues to grow, we're investing in the people who will help us deliver even more for our clients. We're delighted to welcome David Barton to the team as our new Operations Manager.

David brings almost two decades of experience from Encore, where he most recently served as Head of Video, UK. Throughout his career, he has built a reputation for technical expertise, operational excellence and leading high-performing teams, making him a perfect fit for the next chapter of iMAG's journey.

At iMAG, we've built our reputation on delivering outstanding technical solutions for live events, brand activations, projection mapping, virtual production and immersive experiences. As demand for our services continues to grow, we're focused on strengthening the operational foundations that allow us to scale while maintaining the responsive, personal service our clients value. David will oversee operations across both iMAG and our specialist video control division, Graymatter Video, helping to refine the systems, logistics and processes that support every project from planning through to delivery.

Managing Director Alex Strachan explains: "David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team. As we grow, we're investing in the people and processes that let us scale without losing what makes us different. David understood that immediately, and we're excited about the impact he will have."

For David, joining iMAG was about more than the projects. "What attracted me to iMAG wasn't just the work, it was the people. I've known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I'm looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special."

David's appointment marks another important step in iMAG's continued growth. By investing in experienced leadership and robust operational processes, we're ensuring we can continue delivering innovative video solutions while maintaining the flexibility, creativity and attention to detail that our clients expect.

We're excited to have David on board and look forward to what we'll achieve together.