Mercedes-AMG PETRONAS F1 2025 Livery Reveal by Whatsapp

King's Cross Train Station & Covent Garden, London

When the Mercedes-AMG PETRONAS Formula One Team prepared to unveil its striking 2025 livery, the excitement wasn’t meant to stay confined to the O₂ at F1 75 Live. WhatsApp, aiming to bring fans even closer to the moment, launched a parallel fan activation designed to run alongside the main event. The goal was to offer fans across London and New York a live, immersive glimpse of the livery reveal — even if they weren’t inside the venue.



To deliver such an ambitious activation, the creative agencies Bazaar and Kaleida enlisted iMAG, known for its precision-led, high-impact LED and video control solutions. The challenge was clear: create a seamless, synchronised experience across multiple public locations that matched the drama and energy of the main stage reveal. 

The Challenge: Creating Multi-Site Magic for Fans

At the heart of the project lay the challenge of coordinating simultaneous activations across three iconic and technically demanding locations: London’s bustling Covent Garden, the dynamic King’s Cross station, and the legendary Grand Central Station in New York.



Each venue presented its own set of environmental and logistical complexities. Public spaces meant that the setup had to integrate perfectly into the surroundings, attracting fans without disrupting the flow of city life. The visual displays needed to deliver razor-sharp clarity and brightness, ensuring passers-by could engage fully, even in daylight or under competing ambient lighting. Most importantly, the system needed to synchronise content precisely with the live livery reveal happening inside the O₂, ensuring a unified fan experience across continents.

The Solution:

We delivered an end-to-end technical video solution, drawing on our expertise in LED systems, advanced video control, and event synchronisation. The team deployed ROE Visual BQ3 LED panels, renowned for their outstanding visual performance and suitability for outdoor use.We utilised our innovative BQ corner solution to create seamless, cube-shaped displays that maximised viewing angles and enhanced audience engagement from every direction.


Behind the scenes, our advanced video control systems ensured that the content streamed across the sites was synchronised with the main event inside the O₂. The team’s meticulous planning, combined with flawless onsite delivery, ensured that when the Mercedes-AMG PETRONAS 2025 livery was unveiled, fans watching experienced the moment together, live, and in stunning detail.


This activation wasn’t just a display of technical excellence, it was a testament to the power of creative collaboration and brand storytelling. By transforming public spaces into immersive viewing zones, iMAG helped WhatsApp and Mercedes-AMG PETRONAS bring global fans into the heart of the reveal moment, proving once again that extraordinary experiences happen where cutting-edge technology meets passionate execution.


Equipment used:

  • ROE Visual BQ3 LED Screen
  • BQ Corner Panels
  • Resolume Media Server
  • Megapixel MVR 4K Processors

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