XR in focus: The reality of XR studios

iMAG opens new office at Pinewood Studios to enhance virtual production services, offering advanced LED & video solutions for film, TV, and creative sectors.

Explore how iMAG and Graymatter Video transformed London’s Battersea Power Station into a dynamic LEGO world using advanced projection mapping, disguise media servers, and digital precision.

Delivering the Trade Fair’s First Fully Anamorphic LED Installation

Celebrating LGBTQ+ Culture with Impact

Find out how Graymatter Video brought Trinity Hall’s 675th Anniversary Campaign to life with immersive, high-end AV at this prestigious launch event.

You can have the best kit in the world, the slickest pitch deck, and a glittering showreel, but if you don’t understand what your clients really need when the pressure’s on, you’ll never be their first call again. After more than twelve years working across the creative, brand, and production landscape, the iMAG team has been in hundreds of briefing conversations. And while every project, client, and budget brings its own personality, one thing is consistent: there’s almost always more going on beneath the surface. Here’s what they rarely say out loud, but actually really want from their AV partner. 1. “Make me look good to my client.” Whether you’re working with a producer, a creative agency, or even an internal comms team, there's usually another layer above them. A brand director. A Head of Production. A CMO. What they want isn’t just technical brilliance (though that’s always a non-negotiable). They want you to make them look like the hero. That means calm in chaos, fast fixes, respectful collaboration, and no surprises on site. At iMAG, we get that. We operate like an extension of your team - invisible when needed, front-footed when it counts.

Delivering Seamless Large-Scale Visuals for 180,000+ Festival-Goers

We’re delighted to announce Louise Saunders’ promotion to Finance Director at iMAG. With proven strategic vision and financial leadership, Louise plays a key role in iMAG’s continued growth.

We are thrilled to announce that Graymatter Video, in collaboration with Disguise, has been shortlisted for the 2025 AV Awards in the highly competitive Event and Live Entertainment Project of the Year category. The nomination celebrates our role in delivering LEGO’s ‘Play Is Your Superpower’ — a one-night-only, large-scale projection-mapped experience that turned London’s iconic Battersea Power Station into a towering tribute to imagination, storytelling and playful technology. The AV Awards, now in their 27th year, are recognised as the benchmark for excellence across the global audiovisual industry. Organised by AV Magazine, the awards honour the best in pro AV innovation, execution, and impact — showcasing standout achievements across technology, design, production and integration. Being shortlisted is not just a nod from the industry — it’s an endorsement of leadership, creativity, and technical excellence on the world stage.