Shortlisted for AV Awards 2025: LEGO’s ‘Play Is Your Superpower’ Campaign at Battersea Power Station

We are thrilled to announce that Graymatter Video, in collaboration with Disguise, has been shortlisted for the 2025 AV Awards in the highly competitive Event and Live Entertainment Project of the Year category. The nomination celebrates our role in delivering LEGO’s ‘Play Is Your Superpower’ — a one-night-only, large-scale projection-mapped experience that turned London’s iconic Battersea Power Station into a towering tribute to imagination, storytelling and playful technology.


The AV Awards, now in their 27th year, are recognised as the benchmark for excellence across the global audiovisual industry. Organised by AV Magazine, the awards honour the best in pro AV innovation, execution, and impact — showcasing standout achievements across technology, design, production and integration. Being shortlisted is not just a nod from the industry — it’s an endorsement of leadership, creativity, and technical excellence on the world stage.


As part of the LEGO Group’s global campaign, the event was designed to spotlight the power of play through a projection-mapped spectacle across Battersea’s massive brick façade. The project was a significant creative, technical and logistical undertaking. With a flagship store inside Battersea Power Station, LEGO Group worked in tandem with media agency IMPACT/Rapport WW, creative agency Hello Charlie, production director Daniel Postlethwaite, Creative Technologist and Workflow Specialist, Jackson Tayler, and 3D projection mapping and technical implementation experts Graymatter Video to conceive, develop and deliver the immersive spectacle.


Giant robotic arms, whirring conveyor belts, and beloved LEGO Minifigures danced across the walls of the Power Station, culminating in a jaw-dropping finale that launched characters skyward from its famous chimneys, all crafted with meticulous precision and powered by world-class media server technology.


This project reminded us what we love most: helping brands tell stories in bold, immersive, and unexpected ways. We’ll be heading to Evolution London on 7 November to see how we do on the night. Whether we win or not, we’re absolutely thrilled to have made the shortlist and proud to share the spotlight with some amazing industry peers.


Want to explore the full LEGO project in more detail?  Read our behind-the-scenes blog post here

June 29, 2026
As iMAG continues to grow, we're investing in the people who will help us deliver even more for our clients. We're delighted to welcome David Barton to the team as our new Operations Manager. David brings almost two decades of experience from Encore, where he most recently served as Head of Video , UK. Throughout his career, he has built a reputation for technical expertise, operational excellence and leading high-performing teams, making him a perfect fit for the next chapter of iMAG's journey. At iMAG, we've built our reputation on delivering outstanding technical solutions for live events, brand activations, projection mapping, virtual production and immersive experiences. As demand for our services continues to grow, we're focused on strengthening the operational foundations that allow us to scale while maintaining the responsive, personal service our clients value. David will oversee operations across both iMAG and our specialist video control division, Graymatter Video, helping to refine the systems, logistics and processes that support every project from planning through to delivery. Managing Director Alex Strachan explains: "David has experienced every stage of our industry, from warehouse floors and on-site delivery through to leading a major video team. As we grow, we're investing in the people and processes that let us scale without losing what makes us different. David understood that immediately, and we're excited about the impact he will have." For David, joining iMAG was about more than the projects. "What attracted me to iMAG wasn't just the work, it was the people. I've known the team for many years as a client, and what stands out is their relentless focus on the client and their commitment to exceptional delivery on every project, however demanding. I'm looking forward to strengthening the operational foundations that allow the team to keep delivering at that level while protecting what makes iMAG special." David's appointment marks another important step in iMAG's continued growth. By investing in experienced leadership and robust operational processes, we're ensuring we can continue delivering innovative video solutions while maintaining the flexibility, creativity and attention to detail that our clients expect. We're excited to have David on board and look forward to what we'll achieve together.
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