Shortlisted for AV Awards 2025: LEGO’s ‘Play Is Your Superpower’ Campaign at Battersea Power Station
We are thrilled to announce that Graymatter Video, in collaboration with Disguise, has been shortlisted for the 2025 AV Awards in the highly competitive Event and Live Entertainment Project of the Year category. The nomination celebrates our role in delivering LEGO’s ‘Play Is Your Superpower’ — a one-night-only, large-scale projection-mapped experience that turned London’s iconic Battersea Power Station into a towering tribute to imagination, storytelling and playful technology.
The AV Awards, now in their 27th year, are recognised as the benchmark for excellence across the global audiovisual industry. Organised by AV Magazine, the awards honour the best in pro AV innovation, execution, and impact — showcasing standout achievements across technology, design, production and integration. Being shortlisted is not just a nod from the industry — it’s an endorsement of leadership, creativity, and technical excellence on the world stage.

As part of the LEGO Group’s global campaign, the event was designed to spotlight the power of play through a projection-mapped spectacle across Battersea’s massive brick façade. The project was a significant creative, technical and logistical undertaking. With a flagship store inside Battersea Power Station, LEGO Group worked in tandem with media agency IMPACT/Rapport WW, creative agency Hello Charlie, production director Daniel Postlethwaite, Creative Technologist and Workflow Specialist, Jackson Tayler, and 3D projection mapping and technical implementation experts Graymatter Video to conceive, develop and deliver the immersive spectacle.

Giant robotic arms, whirring conveyor belts, and beloved LEGO Minifigures danced across the walls of the Power Station, culminating in a jaw-dropping finale that launched characters skyward from its famous chimneys, all crafted with meticulous precision and powered by world-class media server technology.
This project reminded us what we love most: helping brands tell stories in bold, immersive, and unexpected ways. We’ll be heading to Evolution London on 7 November to see how we do on the night. Whether we win or not, we’re absolutely thrilled to have made the shortlist and proud to share the spotlight with some amazing industry peers.
Want to explore the full LEGO project in more detail? Read our behind-the-scenes blog post here



