SoCal meets UK LED Virtual Production

We always say that great client relationships are built on more than just good service; they’re built on trust, instinct, and understanding. So we sat down for a proper catch-up with Catherine, our Client Relationship Executive, to get to know the person behind the role. From global hospitality to high-stakes sales, and now to the heart of iMAG, Catherine’s journey brings a rare mix of experience, intuition, and steady confidence that’s already making an impact. Read on to find out how calm confidence, global insight, and just the right dose of humour help Catherine build the kind of client relationships that truly last.

Discover how iMAG and VYRA created a multi-award-winning anamorphic LED experience at Goodwood 2025 for MG Motor’s Cyber X SUV, earning a Silver at The Drum Awards

At the 2025 PFA Awards, iMAG delivered main LED screens, relay displays, Vanish 8 branding, cameras, and video control at Manchester Opera House.

iMAG opens new office at Pinewood Studios to enhance virtual production services, offering advanced LED & video solutions for film, TV, and creative sectors.

Explore how iMAG and Graymatter Video transformed London’s Battersea Power Station into a dynamic LEGO world using advanced projection mapping, disguise media servers, and digital precision.

Delivering the Trade Fair’s First Fully Anamorphic LED Installation

Celebrating LGBTQ+ Culture with Impact

Find out how Graymatter Video brought Trinity Hall’s 675th Anniversary Campaign to life with immersive, high-end AV at this prestigious launch event.

You can have the best kit in the world, the slickest pitch deck, and a glittering showreel, but if you don’t understand what your clients really need when the pressure’s on, you’ll never be their first call again. After more than twelve years working across the creative, brand, and production landscape, the iMAG team has been in hundreds of briefing conversations. And while every project, client, and budget brings its own personality, one thing is consistent: there’s almost always more going on beneath the surface. Here’s what they rarely say out loud, but actually really want from their AV partner. 1. “Make me look good to my client.” Whether you’re working with a producer, a creative agency, or even an internal comms team, there's usually another layer above them. A brand director. A Head of Production. A CMO. What they want isn’t just technical brilliance (though that’s always a non-negotiable). They want you to make them look like the hero. That means calm in chaos, fast fixes, respectful collaboration, and no surprises on site. At iMAG, we get that. We operate like an extension of your team - invisible when needed, front-footed when it counts.